Home News A partnership between Microsoft and Majid Al Futtaim to empower regional start-ups

A partnership between Microsoft and Majid Al Futtaim to empower regional start-ups

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Microsoft announced its partnership with Majid Al Futtaim to empower regional startups and small and medium-sized businesses through the Launchpad program. These companies are located across the Middle East and North Africa.

Joe Abi Akl, CEO of Corporate Development at Majid Al Futtaim, said: “We have a firm commitment to empowering small, medium and emerging businesses in the Middle East and North Africa and through our collaboration with Microsoft as a key partner in the programme, we look forward to to unite our efforts to support the next generation of entrepreneurs, to ensure they have access to a bright and prosperous future, not only at the level of the UAE, but across the region.”

The Majid Al Futtaim initiative, which was announced last June, aims to mobilize partners to support medium, small and new enterprises in strategic sectors, thereby promoting an integrated innovation system and stimulating economic development at the same time.

On his part, Naim Yazbek, General Manager, Microsoft UAE said: “Microsoft is proud to stand with Majid Al Futtaim in their campaign to empower start-ups, small and medium enterprises and stimulate economic growth. I would like to note that we believe in the need to support entrepreneurs and strengthen startups as part of our responsibility and from this point of view we will spare no effort to support them and we will use all our skills and abilities to improve the journey of the success of innovative institutions on their journeys by providing the technology and knowledge needed to turn their ideas into reality. ».

In connection with Microsoft’s contribution to support the program, the company, through its program called “Startup Entrepreneur Center”, will provide technical resources that allow startups to build and develop their products. Including access to the Microsoft Azure cloud platform, as well as use of both Visual Studio Enterprise and GitHub Enterprise. Microsoft will also provide other technologies to perform daily tasks and operations, such as the “Microsoft 365” suite, which includes both the “Teams” and “Power Platform” platforms, which includes the “Power Apps” platform, “Power BI Pro” and ” Power Automation”.

Furthermore, startups will get access to Microsoft’s Dynamics 365 Sales platform as well as other Microsoft customer service platforms. In addition, participants in the “Launchpad” program will also be able to sign up for Microsoft’s co-selling program with their partner system “Microsoft Co-Sell Program”. Finally, Microsoft will provide the necessary guidance and technical advisory sessions for new companies.

Majid Al Futtaim’s Launchpad program focuses on supporting efforts in key development areas, including local brands, to attract distinctive startups with a focus on raising the bar of startups through innovative products and technology solutions designed to improve the customer experience.



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