ABU DHABI, 17th January, 2023 (WAM) — ADNEC Group has announced it is now a major contributor to the Net Zero Carbon Events initiative. The industry initiative promises to produce net-zero carbon footprint events by 2050 as it creates and supports a greener future for the Meetings, Incentives, Conferences and Exhibitions (MICE) industry.
Hosted by the Joint Meetings Industry Council (JMIC), the Net Zero Carbon Events initiative aims to develop a framework to reduce emissions by 2030, work towards net-zero by 2050, and establish ways to measure the industry’s total greenhouse emissions and report progress on its goals. It has more than 215 signatories to date and more than 115 supporters.
The pledge is part of a global initiative, which arises from the work of an organising task force initiated by leading events industry stakeholders through global industry trade associations. These include the Global Association of the Exhibition Industry (UFI), the International Association of Convention Centres (AIPC) and the International Congress and Convention Association (ICCA), in addition to representatives from key global stakeholders in the industry.
Organisations from venues, organisers, exhibitors and suppliers have joined this collaborative effort to drive the events sector towards net-zero.
With sustainability high on its list of priorities, ADNEC Group was among the first UAE entities to make a Net Zero Carbon Events pledge.
This initiative aims to bring together various industry stakeholders to tackle climate change and drive towards net-zero by 2050. It will also develop common methodologies for measuring the industry’s direct, indirect and supply-chain greenhouse gas emissions.
Currently, ADNEC Group is working with the organising task force (UFI, AIPC, ICCA) and industry representatives from key global stakeholders to develop a comprehensive roadmap towards net zero by 2050. The roadmap will outline progress and milestones to be made for years to come.
Commenting on ADNEC Group’s silver contributor status, Humaid Matar Al Dhaheri, Managing Director and Group CEO for ADNEC Group, said, “There has never been a more important time than now to commit to sustainable practices. We are proud to lead the way in the UAE as we aim for net-zero carbon emissions by 2050. We look forward to sharing best practices with the industry to spur more companies to reduce their emissions.”
ADNEC Group’s net-zero commitment supports the Paris Agreement goals and the UAE’s strategy to reduce carbon emissions by 2050. ADNEC Group has been adopting best practices related to sustainability since early 2010. Currently, the company is issuing its sustainability report according to ESG framework and its principles.
ADNEC Group is also a member of three external ‘green’ initiatives; the UFI Sustainability Development Committee, Abu Dhabi Sustainability Week and the Abu Dhabi Sustainability Group.
ADNEC Group’s Net Zero pledge will take the form of strategic planning and action to ensure its operations achieve the net-zero carbon emissions target by 2050, while also influencing the entire value chain to take sustainable and measurable actions.