Al-Futtaim Malls Wins Big at RECON MENA
Record Eight Awards presented to Festival City Destinations
Al-Futtaim Malls picked up a record eight awards at the RECON MENA Awards hosted by Middle East Council of Shopping Centres and Retailers (MESC+R) in Dubai last week. Its properties across the region all scooped prizes in different categories for marketing campaigns and initiatives in the past year focusing on promotions, digital, sponsorship, customer experience and engagement.
Timothy Earnest, Group Director of Al-Futtaim Malls commented: “Our focus has always been delivering exceptional experiences to our customers in whatever we do so we are thrilled to be recognised for delivering on this promise. These awards would not be possible without the teamwork and collaboration between so many departments involved in making these projects happen so we thank and congratulate each and every one of them. This is a great win for Al-Futtaim Malls.”
The mall developer picked up three gold and five silver awards for some of its most innovative and creative activations. Among the awards, the Malls were recognized for;
- Dubai’s Most Magical Festive Market – Customer Service Experience and/or Engagement
- Spotify Music Streaming Launch with IMAGINE Dubai Festival City – Digital/Social Media
- Spring into Festivities at Cairo Festival City Mall – Sales Promotion and Events
Established in 1994, MECS+R has grown over the years and has a strong and closely connected member base of over 1,000+ industry professionals from all over the Middle East & North Africa and beyond representing shopping mall owners, developers, marketing managers, leasing managers and specialists, retailers, consultants, property managers, financiers, accountants, government officials and industry suppliers.
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