Alaris, a Kodak Alaris subsidiary, has opened an Experience Centre at its regional head office in Dubai.

to the information management solutions vendor, the Experience
Centre has been built
for channel partners so that their sales staff can join Alaris to learn about the
company’s value propositions for different verticals. In addition, the company
stated that pre-sales staff can get in-depth knowledge about Alaris’ software
and solutions setup.

Naji Kazak, general manager, Alaris, said previous experiences
have shown that the most powerful way to engage and attract prospective
partners and customers is by providing them with a visual demonstration of products
and solutions. Kazak
added that the name stands for itself, as the Experience Centre opening now
allows channel partners and their customers to get hands-on experience on
current and future offerings. “Our technology and solution ideas are coming to
life through the Experience Centre,” he said. “The centre is really a document
imaging academy.”

explained that as a 100% channel driven business, partners who provide their own
solutions, like document management systems and enterprise content management
systems that complement Alaris solutions, can  now have their own station in the Experience
Centre. “Partners can also utilise the Experience Centre to invite their
customers for a tour and show them around the different solutions that can
assist them with improved business process efficiency and productivity of their
employees,” he said.

He pointed out that becauseAlaris
is a document imaging specialist vendor that manufactures professional document
scanners and develops capture software, visitors to the centre can expect to
see solutions on display that combine both hardware and software. “We will be showcasing
a range of solutions and use cases including automatic invoice processing,
mailroom automation, exam marking, survey count, elections, and many other
solutions,” he said.

said Alaris has a long history in document imaging and information capture, having first
manufactured a high volume scanner in 1990. “We have made a lot of investments
since and we want partners and their customers to see and feel our journey
through this initiative,” he said.

According to Kazak, the Experience Centre is open to all channel
partners and their customers but will be required to book prior to coming in to
experice the technology offering. “Through
this investment, we want to position ourselves as the ‘go to’ vendor for
document imaging and information capture solutions with partners and customers,”
he said. “Since the launch, we have already had partners visiting us with their
customers, with everyone having had an extremely positive experience.”


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