( Pictured above from left to right: AnalogFolk’s executive creative director and partner for Asia Harry Llufrio,  strategy director for Asia Stephen Pill, and managing director and partner for Asia Chris Ryan)

Digital specialist agency AnalogFolk has appointed Stephen Pill as its new strategy director for Asia.

Pill joins the agency after three years as strategy director at FITCH where he created award-winning digital experiences for international clients such as The Ritz-Carlton, Dubai Airports, and Swire Properties. His experience spans Asia, the Middle East, Europe and the US and across multiple sectors including finance, FCMG, automotive, tech, retail, travel, and hospitality. 

Commenting on his appointment, Pill said, “I’ve been watching AnalogFolk’s development in Asia since their arrival 5 years ago. They’re doing ground-breaking work in the region for some of the world’s leading brands, as well as for very high-profile start-ups. Their energy and ambition is a great fit for my abilities, and I am excited to join them at such an integral time in the agency’s growth.”

Pill’s has some notable digital accomplishments under his belt which likely made him tempting for AnalogFolk to snatch up for the role. He launched MXP, FITCH’s retail technology platform which is now being used in Hong Kong’s K11 Musea mall and throughout China. He also drove connected online and in-mall shopping experiences for Swire Properties at Cityplaza, Citygate Outlets, and Pacific Place. Finally, in Singapore, Pill worked on the most intelligent store in Asia for Singtel.

Chris Ryan managing director and partner at AnalogFolk Asia said, “Stephen is undoubtedly a thought leader in UX strategy and is responsible for some of the most pioneering projects in Asia especially in the O2O space, which makes him a perfect fit for our mission to use digital to make the analogue world better. We’re very excited to be able to strengthen and scale our core business at a time when demand for our services is at an all-time high.”

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