Thursday, May 28, 2020

Alici kick starts summer with Friday Brunch experience

As Dubai restaurants start to tiptoe back to normality, Alici has announced the re-launch of its Beautiful Fridays Brunch from May 29.Alici, made...

Brand Dubai launches ‘Proudly from Dubai’s minimalist recipes’

Brand Dubai, the creative arm of the Government of Dubai Media Office, has partnered with several restaurants and cafes from its ‘Proudly from Dubai’ network to bring easy recipes with minimal ingredients to people’s homes, said a report.

 

The collaborative initiative brings a taste of Dubai’s vibrant restaurant scene to the public and gives them a chance to experience the unique cuisines of diverse outlets without leaving their homes, said a report in WAM

 

While inspiring culinary creativity, the initiative also encourages the public to rationalise food shopping and reduce wastage, practices that support food security.

 

Shaima Al Suwaidi, City Branding Manager at Brand Dubai, said Brand Dubai is reaching out to people in innovative ways to help enrich their lives during the Covid-19 period while highlighting important messages about food security and preventive practices.

 

“We partnered with restaurants and cafes from our ‘Proudly from Dubai’ network to enable people to savour a range of recipes from some of Dubai’s most exciting restaurants. The initiative brings together more than 30 main courses, side dishes, desserts, hot drinks and cold drinks to the public which they can easily prepare at home. Though the participating restaurants are very popular among the public, the current circumstances have prevented many people from visiting them,” she said.

 

Al Suwaidi added that one of the key focuses of the initiative is to raise awareness about socially undesirable practices like hoarding of food supplies, which can lead to wastage. The UAE leadership has reassured the public that the country is able to provide all required food and medical supplies without any disruption and stressed on the importance of behaviours and practices that support food security, she said.

 

Fatma Almulla, City Branding Executive at Brand Dubai, said the participating restaurants are sharing simple recipes that people can easily make from the comfort of their homes. The initiative seeks to bring moments of joy and creativity to people during these challenging times. The recipes provide a detailed step-by-step guide for whipping up delectable dishes for the family using only a handful of commonly used ingredients usually available in the kitchen.

 

Participating entrepreneurs said they were excited to take part in the initiative and reconnect with their customers in innovative ways. Brand Dubai’s support has enabled them to share distinctive yet simple-to-prepare dishes with the public, they said.

 

They expressed the hope that the crisis will end soon allowing them to serve their customers in a more personal way. Currently, restaurants are operating at limited customer capacity due to the precautionary measures in place. The restaurant owners thanked Brand Dubai for finding creative ways to raise their visibility in the current circumstances, the report said.

Latest Posts

Construction labour costs and diesel price record the largest annual and monthly falls in April 2020

The Statistics Centre – Abu Dhabi (SCAD), a Department of Government Support entity, has issued its monthly Building Materials Price Statistics (BMPS) report for...

Abu Dhabi state fund in talks to invest $1 billion in Jio Platforms: sources

FILE PHOTO: A woman checks her mobile phone as she walks past a mobile store of Reliance Industries' Jio telecoms unit, in Mumbai, India,...

Abu Dhabi state fund in talks to invest $1 bln in Jio Platforms -sources

NEW DELHI, May 28 (Reuters) - Abu Dhabi state fund Mubadala Investment Company is in talks to invest about $1 billion in Reliance Industries’...

Kazakhstan’s Fly Jet KZ adds first Legacy 600

SCAT Airlines (DV, Shimkent) has become the fifth Kazakh carrier to secure its Third Country Operator (TCO) certificate from the European Aviation Safety Agency...

Don't Miss

GLASS INSTALLER / ALUMINIUM INSTALLER FABRICATOR – VITRO GLASS AND METALS – Dubai

We are looking for experience glass installer / aluminium fabricator for our company in Ras Al Khor Dubai with UAE experience. People with Driving...

Masks, 30% capacity: Rules for Dubai cinemas as they reopen

UAE - Cinemas are among the recreational spaces that will reopen in Dubai from tomorrow (Wednesday, May 27). A stringent hygiene protocol has been...

GAIA, Scalini and Cipriani Dubai set to reopen this week

Cipriani Dubai Bulldozer Group’s dining destinations, GAIA, Scalini and Cipriani are set to welcome clients for lunch and dinner, with the implementation of new...

Dubai Municipality carries out safety measures at parks

Tuesday, May 26th, 2020 3:00pm Twitter/(@DMunicipality) Safety measures are being carried out at parks across Dubai....

overhaul contract for DC AVIATION

DC Aviation Group is proud to announce, that they have been awarded a contract for the comprehensive overhaul of a Challenger 605 including a...

Stay in touch

To be updated with all the latest news, offers and special announcements.

%d bloggers like this: