Dubai: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and H.I.S. Co., Ltd., one of Japan’s leading travel agencies, signed a Memorandum of Understanding (MoU) in Tokyo to confirm a strategic collaboration between the two entities. This month’s agreement marks the first of its kind for Japan’s travel and tourism sector, and emphasises the commitment from Dubai Tourism and H.I.S. Co., Ltd. to increasing awareness amongst Japanese travellers, while positioning the emirate as the destination of choice across multiple target audiences including female travellers, honeymooners, families and seniors segments.

The MoU was signed by Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) and Tatsuya Nakamori, President of H.I.S. Japan at the H.I.S. headquarters in Tokyo. Marking the onward agreement aimed at expanding Dubai Tourism’s marketing reach and penetration within the market, the MoU outlines plans to deliver an enhanced visitor experience for Japanese tourists in Dubai by providing increased ease of access to marketing collateral for the emirate’s variety of travel products, tailored information through localised campaigns and retail store promotions in major cities across Japan.

As one of Japan’s leading travel agencies selling a wide range of travel solutions including holiday packages, hotel stays and optional tours, H.I.S. began strengthening its investment into Dubai upon the introduction of direct flights paths between Japan and the emirate. Since then, H.I.S. has begun implementation of a variety of promotions, both independently and in collaboration with Dubai Tourism, which target key visitor segments including females and senior travellers. Furthermore, the MoU highlights both partners’ commitment to working together towards the promotion of Dubai as a ‘2019 H.I.S. Preferred Destination’.

Commenting on the importance of this partnership, Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “H.I.S. is a significant partner for Dubai with its considerable reach across the Japanese market and longstanding history in the travel sector. Our future focused collaboration allows us to promote Dubai as the destination of choice for Japanese travellers, as we work together to drive our efforts in the market. We have seen continued positive growth in the number of Japanese guests visiting the city, and we look forward to working closely with H.I.S to further increase interest and visitation from our target segments in Japan to Dubai.”

Tatsuya Nakamori, President of H.I.S. Japan said: “Dubai is the number one destination in the Middle East for H.I.S due to its level of safety, variety of tourist attractions and high-quality accommodation options. We have seen consistent growth in the demand for travel to the emirate from Japanese tourists and are expecting this to continue from target segments including female and senior travellers. With the support of Dubai Tourism, and by strengthening our nationwide marketing strategy, we hope to support further increases in Japanese visitor numbers to the city.”

Dubai has had experienced sustained growth in visitor numbers from Japan during 2018, with the latest tourism arrival figures showing an increase of 18% in the first three quarters of the year (January to September 2018) when compared to the same period last year, reaching a total of 76,900 visitors.


About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

For further information, please contact:

Dubai Tourism

[+971] 600 55 5559
[+971] 4 201 7631

© Press Release 2018


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