Following a multi-agency pitch, Emirates Integrated Telecommunications Company (EITC) has announced the appointment of Start Design as its new brand agency of record.

The remit covers key areas such as brand architecture development, and brand and visual identity development in support of the digital transformation of EITC’s portfolio of brands, including du and Virgin Mobile.

Commenting on the appointment, Osman Sultan, CEO, EITC, says in a statement, “As a dynamic group managing top-tier customer-facing brands, we are at the forefront of technological revolution – hence it was natural for us to look out for a new generation consultancy to shape our future brand design. We are delighted to have Start Design on board, and we feel they are well-equipped to carry forward our journey.”

“We are very pleased to be working with EITC for their multiple brands, which we believe are key players in the UAE’s digital revolution. Our mandate is to help redesign and reshape the du brand using technology and experiences, and to ensure that the design passionately connects to people living and working in the UAE,” adds Mike Curtis, founder and group CEO of Start Design.


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