electriclimefilms Tells the Story of a Boy and His Plant in Nostalgic Spot

Director Omar Abbas teams up with M&C Saatchi UAE to produce an inspiring film for Aldar Properties PJSC’s new ‘Alghadeer’ campaign

electriclimefilms Tells the Story of a Boy and His Plant in Nostalgic Spot

Electriclimefilms teamed up with M&C Saatchi UAE to produce an inspiring film for Aldar Properties PJSC’s new ‘Alghadeer’ campaign.

From the vision of director Omar Abbas, electriclimfilms’ Dubai team created a dreamy, imaginative hero film to illustrate what Alghadeer can offer.

The film’s narrative and core are told through a child’s perspective, which is inherently buried within each of us, even as we have grown from experiences and been made aware of boundaries. 

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With an all-encompassing imagination, Aldar ‘Alghadeer’ paints an image of what a natural yearning to be limitless looks like — unfettered by the laws of logic.

Shot with a contrast between a concrete jungle and a natural haven, the Alghadeer community and residential area is portrayed as a place out of a storybook; a kind of extravagance and excitement to indulge in no matter how old one is. 

For that sense of warmth and richness in an achievable daydream, every aspect of the production was done to cater towards the story and inviting look: from the locations and art direction to framing and camera movement.

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Client | Aldar Properties PJSC

Marketing Director International and Product Marketing: William Oburu


Assistant Vice President Digital Marketing: Ahmad Al Jarouf

Creative Agency | M&C Saatchi UAE

CCO & Partner: Ryan Reed

Associate Creative Director: Muneb Hamza
Account Director

Crew | electriclimefilms


Director: Omar Abbas


DoP: Mik Allen


Executive Producer: Michael Ahmadzadeh


Senior Producer: Chaza Said


Producer: Alia Abouraya


Assistant Director: Zeus Mehri


2nd AD: Chris Marais


Production Manager: Nikita Jaiswal


Production Coordinators: Layal Mooti, Zina Al-Askari


Production Assistant: Rudina El Dokani


Production Runners: Chloe Collins-Cole, Marlonne Mendonca, Karim Aziz Oghly


1st AC: Habib Kadamani


2nd AC: Salim Alberkachy


VTO: Karl Manoel Jabbour


DIT: Mariam Gabuniia


Ronin Technician: Petar Bakic


Key Grip: Shahid Iqbal


Grip Assistants: Abid Hussain, Amir Din, Mujahid
Gaffer


Lighting Best Boy: Umair Ahmed


Sparks: Zeeshan Muhamad, Shahwaiz Rasool, Zaigham Razzaq, Muhammad Saleem


Drivers: C/O Wael, C/O Shahid, Owais Ali, C/O Sohail


Art Director: Abe El Habashy


Props Master: Max Molchanov


Standby Props: Michael Coja


Art Assistant: Lily Sullivan


Wardrobe Stylist: Dina Yassin


Hair & MU Artist: Zera Azmi


Editor: Mariam Gabunia


BTS: Karim Aziz Oghly


BTS Edit: Chloe Collins-Cole


Unit Manager: Dinesh Gedara


Unit Assistants: Mohammed Moideen, Navas Ebrahim

Talents |

Kareem Hussain, Nadine Wurzer, Jad Hadid, Max Molchanov, Nicolas De Souza, Jolene Masoner, Eva S, Raoul Shukla, Pakinam, Noor, Will Jennings, Pearly, Bradley, Marcus, Sofia

Genres: Luxury

electriclimefilms, Thu, 08 Jul 2021 09:07:00 GMT

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