Saudi’s leading electronics retailer wins big through hyper-relevant and individualized customer experiences
BENGALURU, Indiaand SAN FRANCISCO, Feb. 1, 2023 /PRNewswire/ — eXtra, Saudi Arabia’s leading consumer electronics and home appliances marketplace, announced that they have significantly improved key metrics such as Conversion Rates, Revenue per Click, and Average Order Value with the help of its technology partner Algonomy, a provider of Algorithmic Customer Engagement solutions.
eXtra has over 42 stores in Saudi Arabia and two stores each in Bahrain and Oman, in addition to three websites serving customers in both English and Arabic. They offer over 12,000 products, including leading international brands and cater to over 12 million shoppers. The retailer understands that today’s digital shoppers are loyal to brands that recognize them as individuals.
eXtra continues to embark on its journey towards delivering hyper-personalized customer experiences with RecommendTM, Algonomy’s AI-powered product recommendation platform. The platform helps the retailer deliver personalized recommendations to both new and returning shoppers, with a decisioning engine that selects the best recommendation strategy for each customer and their current context.