Forget millennials: brands need to be targetting Generation Z

  World News 
Last week I received a call from a colleague who works in a very traditional media agency. By traditional, I mean that they still heavily depend on media outlets such as radio, TV, and newspapers to get their clients’ message out, even if their clients are teenagers and young adults. Until recently, they have not fully embraced, and do not fully believe in, the impact of digital and social media. My colleague asked me to recommend him the top social media influencers in Abu Dhabi to invite for an event in the capital Abu Dhabi where an important announcement will be made and they want to appea ▶ Full story on wn.com


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