Hisense, recently has opened its first branded store in the Middle East, operated and managed by FGT, at the new Dubai Hills Mall shopping and lifestyle destination, marking a strategic milestone in the technology leader’s regional expansion initiatives.
The landmark opening was attended by regional leadership and representatives from from Dubai Department of Economy & Tourism (DET), including Shaikha Ahmad Al Bishri – Director of Business Excellence Department and Ahmad Hassan Al Zaabi – Director of the Consumer Protection Department.
The new store features Hisense’s complete and award-winning range of smart consumer electronics and home appliance products, including numerous top of the range models of TV’s, Laser TV’s, Refrigerators, Washing Machines, Dishwashers, Microwaves, as well as the newest mobile category and smartphone range. The store’s product line-up also includes an assortment of home and kitchen appliances under the brand ‘Gorenje’ – the European homeware manufacturer that was acquired by Hisense in 2018.
Ismail Al Hurani, Chief Operating Officer of Hisense Middle East & North Africa, added: “The opening of our first regional store further underlines the brand’s vision – set when launched in 1969 – to become the world’s most reliable consumer electronics brand. Through the continual pursuit of scientific and technological innovation, our ongoing expansion plans, and rollout of our latest and most innovative product, we are aiming to become the region’s preferred brand for millions of consumers across the Middle East.”
Among the full suite of Hisense’s consumer electronic range, the new store will host the regional debut of the super smart 100L9G Laser TV – the latest large-screen product from Hisense’s groundbreaking TriChroma Laser TV series.
Capable of delivering incredible cinematic Big Screen experiences, the 100L9G Laser TV is set to revolutionise the regional home viewing experience via patented TriChroma technology which uses triple laser light for enhanced color and brightness, built-in DOLBY Atmos for cinema-level sound, all while saving on energy consumption costs.