Home News Kia partners with The Ocean Cleanup in journey to become a ‘Sustainable Mobility Solutions Provider’

Kia partners with The Ocean Cleanup in journey to become a ‘Sustainable Mobility Solutions Provider’

by Dubai Forum
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(Dubai, United
Arab Emirates)
May 6, 2022 – Kia Corporation and The Ocean Cleanup have formally
commenced a seven-year cooperation to explore
innovative ways to co-create solutions that will support a more sustainable

Ho Sung
Song, President and CEO of Kia Corporation and Boyan Slat, Founder and CEO of The
Ocean Cleanup, attended a signing ceremony at Kia’s Headquarters in Seoul on April
27 to officially confirm the global partnership between Kia and The Ocean Cleanup.

Ocean Cleanup is a non-profit organization based in the Netherlands, developing
and scaling technologies to rid the world’s oceans of plastic by stemming the inflow via
rivers, as well as by cleaning up what has already accumulated in the ocean.
For the latter, The Ocean Cleanup is developing large-scale systems to
efficiently concentrate the plastic for periodic removal. To curb the inflow of
plastic via rivers, The Ocean Cleanup has developed Interceptor™ Solutions to
halt and extract river plastic before it reaches the ocean.

Seen as
an essential initiative in Kia’s journey for a sustainable future, Kia will support The Ocean Cleanup financially
to initiate ocean
and river cleanup projects, and create a resource circulation system that will help avoid harvested plastics
ending up back in the environment by integrating part of the catch from The Ocean Cleanup’s
innovative devices into Kia’s production and value chain process.

seven years, Kia will support The Ocean Cleanup as an official global partner via
financial contributions and in-kind supplies to support ocean operations and the
construction of the various river cleaning devices– The Ocean Cleanup’s
Interceptor Solutions. In addition, Kia will supply four electric vehicles including one EV6 and three Niro EVs
to the organization’s headquarters in the Netherlands. In return, The Ocean Cleanup will
also supply usable fractions of the collected plastic and share the
organization’s research results and relevant data on reducing plastic pollution
with Kia.

Ho Sung Song,
President and CEO of Kia Corporation, commented, “The key to Kia’s vision for a
sustainable future is not just to change the product and service areas, but to
make positive changes for the planet. “Kia will continue to make
inspirational movements through open partnerships with various partners with
organizations like The Ocean Cleanup that have innovative technologies and
ideas,” he added.

Boyan Slat, Founder and CEO of The Ocean
Cleanup, added: “Plastic
is not inherently a bad material, but we must use it responsibly. We demonstrate how we can turn
pollution into a solution by launching applications that help clean the oceans and
simultaneously – together with our partner Kia – provide proof that recycled
plastic can be used sustainably. I hope we can inspire others to do the same.
This cooperation is the next step in our efforts to ensure that our catch does
not end up back in the environment while using its value to support our cleanup
efforts further.”

This partnership is one of the key strategies
in Kia’s corporate vision
to build a sustainable future for mobility. Kia
plans to increase its percentage of plastic re-use to 20 percent by 2030, and
expects to further contribute to environmental protection by establishing and
activating a ‘Virtuous Recycling Loop’ to minimize climate impact when
disposing of vehicles.

Kia embodied its commitment
to take steps towards a more sustainable future by revealing the all-new Niro at the 2021 Seoul Mobility Show on November 25, 2021.
The all-new Kia Niro used sustainable materials developed from recycled
wallpaper, eucalyptus leaves, and water-based paint to minimize the impact on
the environment and reduce waste. Kia plans to continuously expand its
eco-friendly materials throughout the vehicle, including a plan to phase out
the use of animal leather in all vehicles in the future. 


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