Etihad Airways is giving life to the phrase ‘mi casa es su casa’, by unveiling a new airport lounge brand designed to deliver and exceed the service and hospitality expectations of flyers.
Launched in partnership with No1 Lounges, ‘The House’ is described by Etihad Airways as “bold, contemporary and aspirational’ because of its creative approach to visitor needs.
A key difference between traditional lounges and ‘The House’ is the addition of a white-linen dining experience and an extensive bar service featuring freshly squeezed juice, smoothies, world coffees and a “more sophisitcated” wine list.
‘The House’ will also, over the next year, be reconfigured to include new lounge areas, a dining room, a reading room, upgraded showers and upgraded prayer rooms.
Business and First Class passengers will receive complimentary access to ‘The House’, as will those in The Residence. Gold and Platinum members of Etihad’s loyalty program.
As a treat, Economy Class passengers can pay for access to the new-style lounge.
Etihad Airways’ Vice President of Guest Experience and Delivery, Linda Celestino, said the new venture with No1 Lounges will enable the carrier to maintain its brand presence, while also “enhance and improve the overall lounge experience”.
“It will also provide an opportunity for our Economy guests to upgrade their pre-flight experience.”
Linda Celestino, Etihad Airways Vice President of Guest Experience and Delivery