Abu Dhabi leisure and entertainment hub, Yas Island launched a campaign titled ‘Yas Yas Baby’ in an integrated roll-out inspired by the 90’s hit single, ‘Ice Ice Baby’.
This marks Yas Island’s second attempt at transforming throwback songs for their campaign after last year’s ‘Stayin’ On Yas’ music video, which garnered almost seven million views.
Styled in the format of a music video, the campaign features a group of energetic b-boys and b-girls dancing their way across iconic attractions on Yas Island, including Ferrari World Abu Dhabi, and Yas Waterworld and Yas Mall. The 90’s-inspired music video showcases the idea of fun vacations through entertaining
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