Mumzworld, the ecommerce portal dedicated to new mothers and children, raised their biggest round of funding on February 14, 2018. The funding round was led by Swicorp and Wamda with a significant investment from the Tamer Group and other investors.

While the company did not disclose the amount of new investment, the funds will be used to grow the company across Saudi Arabia and North Africa.

Alongside Swicorp and Tamer Group, other new investors include prominent Saudi groups operating in the ‘mother and child’ categories with both manufacturing and distribution capacities. These investments will not only fund the growth, but will also help the company build strategic partnerships especially in the Kingdom—the region’s largest market—which is going to be the main focus of Mumzworld in the coming year.

Founded by successful entrepreneurs and mothers Mona Ataya and Leena Khalil in October 2011 in Dubai,  Mumzworld  sells over 200,000 products to choose from. Out of these 20,000 products are sold exclusively.

While Mumzworld was ranked eighth on Forbes Middle East’s Top 100 startups in the Arab world list, both Mona and Leena took second place as Top Arab Women Entrepreneurs Making Waves.


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