Role Accountabilities
  • Develop strategies and executional PR plans that can be executed globally, with local nuances, to grow the brand amongst targeted audiences
  • Promote and respect core brand values and work closely with all departments (from sales, digital, training & education, NPD, global, design and marketing) and partners to deliver integrated campaigns and relevant content
  • Work closely with marketing to devise and deliver record breaking launch activity for each new launch (product or region)
  • Create and manage communication strategies and plans to support brand portfolio and NPD, driving brand pillars and delivering on key brand objectives.
    • Propose launch plans for key NPD activity and marketing campaigns
    • Deliver plans for securing and utilizing celebrity and digital influencer credentials
  • Project manage integrated marketing campaigns where relevant
  • Guide local teams to develop and secure consistent, regular, quality and on-Brand advocacy (print, .com, broadcast and social) across all key advocacy outlets with key focus on ROI
  • Develop plans to create an enviable corporate image for within the beauty industry and beyond
  • Develop the global strategy for working with mega digital influencers and celebrities
  • Drive CSR planning
  • Manage and motivate team members and agencies to deliver plans
RequirementsKey Selection Criteria: 
  • Minimum of six years PR experience
  • Global experience required, as well as experience executing locally
  • A proven background in Beauty PR experience is essential, with both an agency or in-house background as desirable 
  • Experienced in devising and implementing strategic plans with creative flair
  • Excellent leadership, team management and communication skills
  • Have the ability to work under pressure and meet deadlines in a timely manner
  • Have a flexible and professional attitude
  • Have exceptional organizational and prioritising skills and show great attention to detail and be results-driven
  • Have experience in the digital landscape – the PR team manage all digital mega influencers
  • Adept at managing multiple stakeholders

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