Home » Report: Beyoncé and Adidas mutually agree to end their partnership

Report: Beyoncé and Adidas mutually agree to end their partnership

by Dubaiforum

Stuart C. Wilson/Getty Images

Beyoncé and Adidas have mutually agreed to end their partnership in her Ivy Park activewear line, a source tells The Hollywood Reporter.

Ive Park began as a joint venture between The Grammy-winning singer/entrepreneur and Sir Philip Green of Topshop in 2016, but the 50-50 venture with Topshop ended two years later and Beyoncé gained full ownership of the brand, leading to her partnership with Adidas.

However, there have apparently been major creative differences between Ivy Park and Adidas and Beyoncé is hoping to “reclaim her brand, chart her own path and maintain creative freedom,” per THR.

Ivy Park launched its latest collection, Park Trail, in February, after previewing it at a private concert in Dubai, which marked Beyoncé’s first live show in four years.

Copyright © 2023, ABC Audio. All rights reserved.

DF

You may also like

About Dubai Forum

Dubai Forum: your daily source for the latest news from Dubai, the United Arab Emirates, and the broader Middle East region. Our coverage includes updates on people, lifestyle, communities, business, startups, and finance, keeping you informed on all facets of the dynamic Dubai scene. #Dubaicommunities #people #travel #startups #DubaiForum