Digital marketing agency Reprise Digital, located in Dubai in the Middle East, has announced a new partnership with Optimizely, a digital experience platform (DXP) provider.
According to a statement, Interpublic Group company Reprise Digital will harness Optimizely’s intelligent suite of services to offer future-proof solutions for its portfolio of leading regional brands, including a complete content lifecycle with Optimizely’s best-in-class CMS; AB testing of new features and personalisation at every touchpoint; and growth of B2C and B2B online business via an integrated digital commerce suite.
Optimizely was recently recognised as a leader in the Gartner Magic Quadrant for Digital Experience Platforms report for the third consecutive year, based on the platform’s rich capabilities, data-driven insights, and digital experience optimisation.
Reprise’s managing director, Stuart Mackay said, “Here at Reprise, we have a data driven mindset too, so a partnership with Optimizely makes perfect sense, not only will our partnership with Optimizely help our existing customer base with experimentation it also gives the Reprise team a powerful toolkit that is focused on increasing conversion rates and improving customer experience for our clients.”
“Through this partnership with Reprise Digital, we look forward to supporting our joint clients in the Middle East and increasing the use of Optimizely’s leading digital experience solutions in the region,” said Sebastiaan de Jong, SVP and general manager of EMEA at Optimizely. “Alongside Reprise Digital, we can assist marketing and digital leaders in enhancing their brands’ customer experiences during a time when expectations are continually skyrocketing. With our shared support, these organisations can generate outsized business outcomes including increased conversions, lower customer acquisition costs, and accelerated revenue growth.”