Retailing products in salons should be an easy way to increase revenue although it’s something many struggle with. However, new research shows that salons may be able to grow their retail success by embracing multiple ways for clients to purchase.
The research, conducted by Phorest Salon Software, reveals that 71% British people are eager to buy retail products from their beauty salon but only 28% of people said that they are actually doing so. Instead, respondents said that they prefer to purchase online (32%), from supermarkets (16%) and pharmacies (19%).
The same goes for hair products, with 51% saying that they would like to purchase retail products in-salon but only 28% actually taking home hair care at the end of their appointment.
Salons keen to up their retail revenues should perhaps consider a subscription model, enabling clients to have products automatically shipped to them when their existing product is expected to run out, typically monthly. More than half of those surveyed (56%) said that they would be likely or very likely to subscribe to a product subscription service with a beauty salon, while 39% said they would be likely or very likely to subscribe to this service with their hair salon.
When it comes to e-commerce, Phorest discovered that only 50% of UK salons operate an online store, in contrast to 74% of Irish salons and 67% of UAE salons.
“From our data, two things are clear; consumers want to buy products from their salons, but salons are not keeping up with modern ways to allow their customers to purchase from them. Clients want to be able to shop from the comfort of their own homes, or not to have to think about restocking at all! Are you missing out on sales, simply because you don’t have an online store or product refill service? If you’re eager to boost retail sales, having great products isn’t enough. It’s time to open an online store, start offering a subscription service, and give your customers multiple ways to purchase their favourite products from you, instead of the retail giants.”
Phorest Salon Software