Samsung announces trade-in initiative for consumers purchasing the Galaxy S21 Series across the UAE

Dubai, UAE – Samsung Gulf Electronics announced the trade-in initiative for UAE consumers aiming to purchase the brand new Galaxy S21 Series 5G. Running until Friday, April 30th 2021, customers can save up to AED 2,800 on their Galaxy S21, Galaxy 21+, or Galaxy S21 Ultra by trading their current smartphone, smartwatch, or tablet from any brand. Those wishing to exercise this option to purchase a new Galaxy smartphone can trade-in as many as three old devices, including those with cracked screens. 

“Introducing customer-centric programs that provide help and support to our customers is one of Samsung’s longest-standing traditions,” said Osman Albora, Senior Director – Mobile Division, Samsung Gulf Electronics.  “People often upgrade their tech devices for various reasons, which means there are always opportunities to make good use of the products they no longer need. As such, we wanted to allow Samsung enthusiasts to trade-in their devices and enable them to unlock valuable savings when purchasing the Galaxy S21 Series 5G. We are sure this initiative will help many consumers nationwide, and we look forward to seeing Galaxy lovers benefit from the offer and acquire their new devices.”

Consumers looking to trade-in online simply need to follow four simple steps to complete the process. First, go to and order any of the Galaxy 21 Series 5G devices. Second, visit, select up to three old devices and complete the evaluation. Third, keep your old device(s) ready – Samsung’s trade partner will contact you for pick up in 2-3 days. Finally, the trade-in amount of your old device(s) will be transferred to your bank account upon successful evaluation. 

Alternatively, those looking to trade-in in stores can visit their nearest Samsung Experience Store or selected electronic retailers, present their old device(s) for instant evaluation by store staff, and receive an instant discount value to purchase any Galaxy S21 Series product from the store based on the evaluation.

Samsung Galaxy S21 Series 5G: Common features

The Galaxy S21, Galaxy S21+, and Galaxy S21 Ultra have several common features, including the all-new design, bold and sophisticated appearance, and iconic Contour Camera Design. Every moment captured when recording 8K videos can be transformed to 33MP high resolution images, photos and videos can be captured at the same time backed with AI processing, and Samsung’s proprietary chipset level (SoC) security platform – Samsung Knox – ensures market-leading security and offers every user with peace of mind. The Galaxy S21 Series 5G also comes equipped with a new protective layer, with both tamper-resistant secure memory and a secure processor.

Galaxy S21 & Galaxy S21+

The Galaxy S21 and Galaxy S21+ promise to elevate immersive smartphone experiences to newfound heights. Alongside intelligent displays, all-new video innovations and design, and streamlined experiences powered by SmartThings, both models also come with a triple-lens, pro-grade camera system so every user can capture amazing shots. No matter the approach, stunning photos and videos can be captured from every perspective before being edited and shared easier than ever before. From touching moments to fast-paced action, what matters most can be recorded in unrivaled 8K video – from any distance and all angles – and Preview Live Thumbnails enables everyone to change angles without missing any action, be it zoom out, close in, or go wide. The dynamic refresh rate adjusts from 48-120Hz and optimizes power based on the content being viewed in real-time, and viewing experiences have never been clearer thanks to the models’ edge-to-edge Dynamic AMOLED 2X 120Hz display.

Galaxy S21 Ultra

Designed to deliver the ultimate in cutting-edge technology and pull out all the stops for those who want the best of the best, the Galaxy S21 Ultra raises the bar of what premium smartphones can do. With Samsung’s most advanced pro-grade camera ever, capturing the world real-time has never been better. The model comes with a new quad camera featuring a dual pixel 12MP Ultra wide lens and enhanced 108MP wide lens, while 64 times richer color and more than 3 times wider dynamic range enable professional editing capabilities via an innovative 108MP sensor with laser auto focus. Moreover, the Galaxy S21 Ultra brings greater clarity to every shot with 100x Space Zoom and Samsung’s first-ever Dual-tele lens system with Dual Pixel AF. Greater adaptability is also an ever-present component thanks to the Galaxy S21 Ultra’s 10Hz-120Hz adaptive display, which helps save power, and the S Pen experience synonymous with other products part of the Galaxy ecosystem has also been paired with the Galaxy S21 Ultra.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at

© Press Release 2021

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