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SCTDA kicks off three-city roadshow in Central Europe


SCTDA’s ongoing efforts accelerate Sharjah’s tourism industry.

The Sharjah Commerce and Tourism Development Authority (SCTDA), in partnership with Emirates Airlines, has embarked on a three-city roadshow, which is taking place from (June 11, 2019) in Budapest and will run until June 14, 2019 covering other key stops; Warsaw and Prague.

The series is aimed towards throwing the spotlight on Sharjah’s main tourist attractions across three key markets in Central Europe for the first time.

The exciting three-city event complements the extensive local agendas of government and private sector entities of the emirate-placing full support in the Sharjah Tourism Vision 2021, which aims to attract over 10 million tourist visits by the year 2021.

“The three-city roadshow forms part of SCTDA’s ongoing efforts to accelerate Sharjah’s tourism industry. It also serves as one of our key contributions to the government’s economic diversification policy. Additionally, by organizing strategic B2B events, we are demonstrating our commitment to tapping new source markets worldwide to boost our international tourist arrivals as per the objectives of Sharjah Tourism Vision 2021. We look forward to highlighting why Sharjah is a destination of choice among global visitors,” H.E Khalid Jasim Al Midfa, Chairman, SCTDA, said.

During the tour, which is one of several major activities planned for this year, the SCTDA team will meet with relevant government officials, representatives of tour operators and agencies, executives from airline companies, and industry stakeholders to build long-term partnerships and form future collaborative projects.

“These B2B events in Budapest, Warsaw, and Prague are being held to help raise awareness about Sharjah’s diverse tourist offerings and advanced amenities along with increased ease with which people can travel to the emirate. We are confident that the roadshow will give our overall tourist campaign a big boost, which demonstrates our continuing commitment to promote and further develop Sharjah’s tourism segment–seen as a key pillar in the efforts to achieve a fully sustainable economy,” Al Midfa added.

The emirate has been positioning itself internationally as a highly preferred tourist destination for families–offering diverse, fun, and unique activities. Sharjah has become famous among tourists for its offerings of innovative and eco-friendly tourist products and destinations, including a diverse range of hotel facilities that enrich the tourist experience. In addition, the government has been improving its infrastructure and amenities to make it easier for visitors to come to the emirate, boosting its reputation as an important local and international tourist and commercial hub.

The roadshow will also be featuring workshop and networking sessions. Apart from SCTDA officials, Sharjah delegates will include Sharjah Investment & Development Authority (Shurooq); Emirates Airlines, Air Arabia, Sharjah National Hotels along with; Sharjah-based DMC – Orient Tours; The Sharjah Collection, Managed by Mysk; Coral Beach Resort & Spa; Golden Tulip Hotel Apartments; Sheraton Sharjah Beach Resort &Spa; and Four Points by Sheraton, Occidental Sharjah Grand.

Earlier in January Sharjah Commerce & Tourism Development Authority participated in the SATTE 2019, held at India Expo Mart, Greater Noida, Delhi NCR to attract tourists from India.

According to a statement, the visit is in line with its strategy to explore key global markets to effectively position Sharjah on the global tourism map,

The event was used as a platform to enhance the emirate’s brand and profile before Indian and other international visitors to drive growth, particularly in terms of the number of international tourist arrivals in 2019 and beyond, the statement revealed.

The emirate showcased “unique” tourism and hospitality offerings, along with a number of partners from both public and private sectors. These include Ramada Hotel- Sharjah, Copthorne Hotel- Sharjah, Air Arabia, Sharjah Airport Travel Agency (SATA), Orient Tours and TravTalk. Under SCTDA’s banner, these entities will highlight Sharjah’s local culture, history and the diverse leisure and recreational activities its tourism sector has to offer, the statement pointed out.

Khalid Jasim Al Midfa, Chairman of SCTDA, said: “Since SATTE has become the launch platform for many countries and tourism products from across the globe to do business in and with India, we consider this as an extremely strategic opportunity to widen our reach and explore new partnerships.”

“Our participation in SATTE 2019 complements our vision of positioning Sharjah as the ideal global destination for family holidaymakers, while also emphasizing the emirate’s status as a well-known cultural hub for historical and natural heritage.”

Business Bureau, Gulf Today

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