United Arab Emirates, gulftech : Seara, a global food brand completely committed to high-quality Halal products, is partnering with health coach Howayda Abu Heif in launching on Eishoha Ahla page on Facebook and Instagram this Ramdan (April,2022). The nine episode show “Cooking with Howayda”, showcases the culinary enthusiast giving viewers healthy traditional recipes for Iftar such as “Cooking with Howayda”, along with new twists on classic flavors for their families to enjoy during the month of Ramadan.
Abu Heif hosted the MBC program Green Apple, the most popular and longest running health and wellness show in the Arab world for almost 15 years, establishing herself as a household name to millions of Arabs in the region and abroad. She is proud to be producing content that promotes health and nutritious meals by giving the people an opportunity to enjoy cooking at home. In addition to practical tips on how to stay fit and healthy while fasting, the show will highlight the advantages of home-made dishes in promoting physical and mental fitness throughout the month.
Using her extensive knowledge in the field, Abu Heif will use Seara’s diverse portfolio of high-quality frozen proteins including whole chicken and chicken parts, as well as breaded chicken, seafood, vegetables, potatoes to whip us easy, quick and wholesome recipes suitable for the whole family.
“I’m very excited to be working on this new venture with Seara, a brand that offers great taste and nutrition in each of its products”, said Howeida Abu Heif. “With such a wide portfolio of products, I am looking forward to bringing the joys of preparing quick, healthy and nutritious meals for families in the Arab world, curated specifically for the Holy Month of Ramadan. People are constantly looking for ways to incorporate healthy home-made meals in Ramadan; with Seara they can now get creative with their recipes without compromising on quality”.
Seara has recently launched a diverse portfolio of more than 120 products produced at two local plants in the UAE and KSA, including halal products such as Seara breaded chicken, chicken burgers and beef burgers, minced meats, sausages, meat balls, chicken popcorn, chicken strips, spicy chicken fillet, white fish fillet, breaded shrimps, among a wider variety of options. Through constant innovation, Seara, applies the “Freshly Frozen” technique while freezing foods, which in turn locks in freshness and avoids the loss of vitamins and nutrients during transportation from farm to kitchen & from plant to retail. This ensures that the product preserves its amazing taste and unique blend of flavors. The complete range of Seara is available in selected stores and supermarkets in the GCC.