Home News Sitecore Announces Latest Developments At Symposium World Tour

Sitecore Announces Latest Developments At Symposium World Tour

by Dubai Forum
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Sitecore the global leader in end-to-end digital experience management software, hosted its annual Symposium World Tour event in Dubai, while highlighting the company’s exciting regional strategy and announcing its latest developments.

Hershna Langworth, Director of E-Commerce, Kerzner International said: “Partnering with Sitecore enabled a stronger digital presence for Kerzner International. Thanks to Sitecore and its solutions, we are now able to serve our customers better, complete with a redesigned website that focuses on human-based content and personalisation.”

Kerzner International’s redesigned website resulted in a 282 per cent increase in improved engagement along with a new member rate uptick of 62 per cent and 82 per cent booking rates from personalisation with a 10 per cent booking increase. There has also been a positive impact on overall internal content management productivity, with 25 per cent greater efficiency delivered from content reuse and 500 per cent via auto image cropping.

The event also saw Sitecore inking new agreements with Sharjah based digital solutions provider Sahab Smart Solutions and Avanade, a leading provider of innovative digital and cloud services, business solutions and design-led experiences delivered through the Microsoft ecosystem. The signing ceremony was led by Mohamed AlKhotani, Area Vice President MEA, Sitecore with Amin Alzarouni, CEO Sahab Smart Solutions and Adriano Picchi Neves, UAE Regional Lead, Avanade.

Lee Miles, Chief Customer Success Officer, Sitecore, said: “The Symposium World Tour event is a celebration of our partners and customers. Seeing Sitecore’s solutions bringing phenomenal success for our customers not only motivates us to develop even more compelling products, but, at the same time, established the benchmark from which new and prospective customers can be inspired. We look forward to creating new partnerships and building new bridges in the coming years.”

Mohammed AlKhotani, Area Vice President MEA, Sitecore said: “Opening the first Middle East and Africa regional office in Dubai is another momentous occasion for us in the region. Located in Dubai Internet City, the new space houses various meeting facilities and conference rooms. The new office further strengthens Sitecore’s regional presence and reinforces its relationships with local partners who are passionate to improve digital marketing and customer engagement among enterprise customers through Sitecore solutions.”


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