Burberry’s latest pop-up experience just landed (literally) in The Dubai Mall’s Star Atrium and here’s why you need to visit…

Even though Christopher Bailey has officially made his exit from Burberry earlier this year (the position has been filled by Riccardo Tisci), his collections that span over 17 years is still sparking talks within the industry. 

In specific, his final collection for the label (which was showcased last month during London Fashion Week) will remain memorable and is continuing to receive regional attention, thanks to this new pop-up experience that just made its way to the Middle East. 

The Burberry Hot Air Balloon travelled from London’s Heathrow Airport to The Dubai Mall and the new installation features the brand’s newest checkered ensembles and iconic handbags we’ve all added to the top of our wish-lists. 

Inspired by the real-life achievements of Air Commodore Edward Maitland (who flew from London to Russia in a hot air balloon in 1908), the handmade balloon is set above a traditional British picnic setting. 

The Burberry Balloon just arrived in Dubai to celebrate its S/S'18 collection

On display, consumers can shop Burberry’s summer collection which features British landmarks and postcard printed jackets, shirts and sweaters. Last week, Adwoa Aboah fronted the collection and created a series of captivating images for the iconic British brand with celebrated photographer Juergen Teller behind the lens. 

Stealing the spotlight at the exhibition is the brand’s new tote, The Belt Bag. Revealed on the runway last month, The Belt Bag is available in two sizes (medium and large) and is set to add a smaller size and new colourways in May 2018. 

The Burberry Balloon just arrived in Dubai to celebrate its S/S'18 collection

Burberry’s Hot Air Balloon pop-up experience will run until April 3, 2018, at the Star Atrium in The Dubai Mall.

 Now, find out which British royal was spotted wearing a Burberry ensemble at a star-studded gathering at Buckingham Palace to celebrate The Commonwealth Fashion Exchange.


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