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The Environmental Protection Agency – Abu Dhabi announced yesterday that they have won the gold award for the category “Best use of social media – small budget (less than $ 20,000)” at the MENA award ceremony in 2021, held at The Westin Dubai Mina Seyahi Beach Resort & Marina in the evening today.
The Authority won the award for its creative content production through its social media channels, which were created to highlight its role and efforts in collaborating with its strategic partners at local and national level.
Its social platforms help raise environmental awareness through the digital campaigns it organizes to educate different sections of society and motivate them to contribute to the efforts to protect the environment by highlighting the key activities and events in which they can participate.
DEWA also uses its social media channels to educate the public about the importance of preserving the environment and inspiring them through creative content, presenting success stories, priorities and key environmental issues that DEWA focuses on.
Dr. Sheikha Salem Al Dhaheri, Secretary General of the Environmental Protection Agency – Abu Dhabi, said: “The Authority seeks not only to protect the environment, but to promote sustainability and highlight the importance of preserving the natural environmental heritage among various groups of society through effective communication and innovation. and attractive digital content.
Due to the precautions taken with the spread of the “Covid 19” pandemic, many of our activities, initiatives and even our policies were stopped, and our main goal during that period was to encourage our community to stay connected with nature during the Prohibition Period through our digital channels.
“Once the safeguards were lifted, it was necessary to guide our audience to return to connect with nature through innovative initiatives that interest them, and we achieved all this by sharing content through our social media platforms.”
She added: “Winning the Middle East and North Africa Digital Award is a testament to our success in preparing digital content that enabled us to attract and engage our communities through social media, which is the main platform for communication with future generations. Young people are one of our most important partners as we seek to train them to be future leaders and more involved in preserving the environment.
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