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To promote “Expo City”

by Dubai Forum
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After Dubai’s important announcement to transform the site, which hosted the best edition in the history of the International Exhibition, into an integrated city that reflects the forward-looking and promising vision of the management, it is time for media marketing and promotion at all local, regional and international levels level.

The Dubai government’s investment in building a new city between Dubai and Abu Dhabi, to truly be the “city of the future.” The upcoming city will undoubtedly require a lot of effort to be an extension of the urban culture established by Dubai real estate and to create a new exceptional success experience added to the architectural icons of the emirate.

In addition to the launch of “Expo City Dubai” as an extension of the goals of “Expo 2020 Dubai” and its success, which was seen far and wide, the city, through its strategic location, will continue to stimulate human imagination, and support innovation and creativity in various fields as it will include modern facilities and unprecedented technical landmarks. And great digital and infrastructure that truly embodies the future of smart cities.

The future of the Expo 2020 Dubai site has been at the heart of the planning process from the beginning, when it was decided to retain 80% of the event’s infrastructure as part of the transformation of the site into “Dubai Expo City”, which is also part of the “Dubai Comprehensive Urban Plan 2040”.

Therefore, it is important to set up a preparatory committee for the new town, whose purpose is to follow up on its affairs and work to implement the committee’s decisions and recommendations to ensure its establishment to the widest possible extent. The residents want it in 50 years. , and to be the best experience of living and working not only in the region, but in the whole world.

It is also necessary to work to bring the best expertise and skills, while maximizing the use of digital technologies in the details of the city, to be the smart city of the future that everyone hopes for.

On the other hand, conditions must be set in buildings and constructions in the city to comply with environmental sustainability standards, as it includes more than 120 buildings approved by the Leadership in Energy and Environmental Design system, in addition to the approval of incentives and facilities to encourage companies to come and work in the new city, and launch investment projects. The region is “untouched” in terms of investment in general, whether residential or business projects.

Therefore, it is appropriate to initiate workshops, prepare studies with experts and specialists, to identify the requirements so that the project is carried out as needed, and to develop plans that help to overcome the obstacles that may appear from time to time.

It has also become necessary to promote the city externally so that it can attract foreign investment that will help it implement its strategic plans in record time, through which it will become a new home for global real estate innovation and a model for future cities.

It is necessary to promote the city abroad so that it can attract foreign investment. Chairman of the Board of “W Capital Real Estate Brokerage Company”

To read the author’s previous articles, please click on his name.

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