Thursday, July 9, 2020



Today at Apple hosts two exciting design programs

Today at Apple is celebrating design at the intersection of technology by hosting two exciting programs “Residency” and “Design Impact” through out the month of September 2019, and beginning of October 2019. The in-depth learning programs aim to enable designers with future skills and trends from Augmented reality to 3D models and how they will change the way we live, work, and do things.

The Today at Apple sessions will host design industry experts including Foster & Partners, Dubai Institute of Design and Innovation (DIDI), and T.ZED Architects who will share their expertise and empower makers to learn by doing.

Executive Director of Dubai Design District (d3), Khadija Al Bastaki, comments :“Design and technology impact everything from product creation to architecture and urban planning. In Dubai, forward thinking design has enabled the Emirate to thrive as a cosmopolitan desert city with the right facilities and infrastructure.”

She continues: “There has been a shift into the digital world and designers must learn to actively integrate their hands-on skills and continue to reflect their creativity through their designs. Sessions such as those offered with Today at Apple give designers the platform to build new connections, inspire innovative thinking, and unlock creative potential.”

The free hands-on programs will be led by industry experts and will include:

Residency Featuring MEAL*
September 7 – 28, 2019
In four in-depth sessions co-curated with MEAL*, designers get hands-on to transform an idea into an immersive design. Closing with an exhibition of their work.

Design Impact
September 10 – October 12, 2019
The Design Impact series explores the intersection of technology and humanities on three layers — innovators, ideas, and initiatives, looking at design solutions from social environmental, and urban perspectives.

Riyad Joucka, director of Middle East Architectural Lab (MEAL*) and co-curator of the Today at Apple Residency program, shares his insight: “I think Today at Apple is an excellent opportunity to engage a wide audience with niche skills and to expose more people to emerging technologies. For myself, it presents an excellent platform to share my experience with others and widen the horizons of our research into integrating novel processes of design, into our workflows.”

He concludes: “Augmented Reality (AR) allows designers to quickly evaluate digital models in context. The tool lends itself to the evaluation of these prototypes in different and environments and allows for immersive spatial experiences that extend beyond the confines of a desktop workstation. Apple hardware and software is very well integrated with AR, allowing design workflows to become seamless and portable. With the power and mobility of the iPad, for example, we can sketch, model, present and view a full design anywhere and at any time.”

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