One of the UAE’s leading energy companies, Emarat, has launched a brand refresh campaign conceived to promote, enhance and further emphasize its commitment to exceptional service, quality and excellence, celebrating its landmark 40th anniversary next year.
The rich history of the Emarat brand and its businesses from the time the company was established by the UAE Government in 1981 up to the present day is explored by the ‘Expect the Expected’ campaign.
The campaign shines a spotlight on Emarat’s diverse portfolio of businesses and products, from well-known retail services such as Cafè Arabicca, FreshPlus and Car Wash, to Emarat’s commercial partnerships in Aviation, Commercial Fuel and Natural Gas, re-energizing them ahead of the milestone anniversary next year.
Acclaimed Emirati director Ali Mostafa has been enlisted by Emarat to bring the brand’s story to life in film, while UAE-based photographer Waleed Shah captured striking imagery of Emarat’s core services, which will be featured on billboards and in print media.
“Emarat has a rich history in the UAE and exploring the heritage of the brand through the ‘Expect the Expected’ campaign has been a fascinating project as we seek to emphasize our commitment to serving the community. This has been an important project in re-establishing our brand and I would like to thank His Excellency Suhail Mohamed Faraj Al Mazrouei, Minister of Energy and Infrastructure and Chairman of the Board of Emirates General Petroleum Corporation, along with all of the esteemed board members for their unwavering support,” said Mr. Ali Khalifa Al Shamsi, Director General of Emarat.
He added that this is a pivotal time for the company as they build upon the strong reputation of the Emarat brand. “Our priorities are to embrace new technologies and innovations to drive the business forward and address the evolving needs of our customers and clients. We remain proud to be a pioneering fuel company in the UAE and will continue to provide outstanding service to our valued partners in line with the vision of the UAE’s leadership,” said Mr. Al Shamsi.
Director Ali Mostafa said: “It was an honor to work with such an iconic Emirati company to help tell their story. I remember visiting Emarat fuel service stations when I was a small boy and always remember the subtle touches, such as branded tissue boxes and a warm friendly smile from the fuel station attendants that brought back a lot of joyful memories. As Emarat continues to deliver that same exceptional customer service and care 40 years on, it was important to show the narrative of an individual’s life changing and evolving as he grows older and the familiarity and warmth of visiting an Emarat station providing a constant reassurance. I look forward to sharing the film with residents of the UAE and sparking their own Emarat memories.” PWKD23092020