Monday, October 26, 2020

Dubai Police smart platforms handle 1.3 million transactions

Saturday, October 17th, 2020 3:59pm By Sanooj Sherif Supplied The smart channels...

UAE: Emarat Celebrates 40th Year With ‘Expect the Expected’ Campaign

One of the UAE’s leading energy companies, Emarat, has launched a brand refresh campaign conceived to promote, enhance and further emphasize its commitment to exceptional service, quality and excellence, celebrating its landmark 40th anniversary next year.

The rich history of the Emarat brand and its businesses from the time the company was established by the UAE Government in 1981 up to the present day is explored by the ‘Expect the Expected’ campaign.

The campaign shines a spotlight on Emarat’s diverse portfolio of businesses and products, from well-known retail services such as Cafè Arabicca, FreshPlus and Car Wash, to Emarat’s commercial partnerships in Aviation, Commercial Fuel and Natural Gas, re-energizing them ahead of the milestone anniversary next year.

Acclaimed Emirati director Ali Mostafa has been enlisted by Emarat to bring the brand’s story to life in film, while UAE-based photographer Waleed Shah captured striking imagery of Emarat’s core services, which will be featured on billboards and in print media.

“Emarat has a rich history in the UAE and exploring the heritage of the brand through the ‘Expect the Expected’ campaign has been a fascinating project as we seek to emphasize our commitment to serving the community. This has been an important project in re-establishing our brand and I would like to thank His Excellency Suhail Mohamed Faraj Al Mazrouei, Minister of Energy and Infrastructure and Chairman of the Board of Emirates General Petroleum Corporation, along with all of the esteemed board members for their unwavering support,” said Mr. Ali Khalifa Al Shamsi, Director General of Emarat.

He added that this is a pivotal time for the company as they build upon the strong reputation of the Emarat brand. “Our priorities are to embrace new technologies and innovations to drive the business forward and address the evolving needs of our customers and clients. We remain proud to be a pioneering fuel company in the UAE and will continue to provide outstanding service to our valued partners in line with the vision of the UAE’s leadership,” said Mr. Al Shamsi.

Director Ali Mostafa said: “It was an honor to work with such an iconic Emirati company to help tell their story. I remember visiting Emarat fuel service stations when I was a small boy and always remember the subtle touches, such as branded tissue boxes and a warm friendly smile from the fuel station attendants that brought back a lot of joyful memories. As Emarat continues to deliver that same exceptional customer service and care 40 years on, it was important to show the narrative of an individual’s life changing and evolving as he grows older and the familiarity and warmth of visiting an Emarat station providing a constant reassurance. I look forward to sharing the film with residents of the UAE and sparking their own Emarat memories.” PWKD23092020

Latest Posts

Brooge starts preconstruction work on big Fujairah oil terminal

Brooge Energy, a midstream oil storage and service provider, said the pre-construction work has begun on the third phase of its oil storage terminals...

UPDATE 1-S.Arabia’s STC hires banks for IPO of subsidiary -sources

By Hadeel Al Sayegh, Saeed Azhar2 Min Read(Adds no comment from Morgan Stanley)DUBAI, Oct 25 (Reuters) - Saudi Telecom Co (STC) has hired banks...

Dubai allows camping with caravans on Jebel Ali beach

DUBAI- Dubai Municipality has announced that camping with caravans on the Jebel Ali beach in now allowed with a permit issued through its website.Applicants...

H.H. Sheikh Hamdan inaugurates smart operation room

Sunday, October 25th, 2020 1:45pm Dubai Media Office The Dubai Crown Prince has inaugurated...

Don't Miss

Uae Research Program For Rain Enhancement Science Announces Targeted Research Areas For Fourth Cycle Projects

(AETOSWire): The UAE Research Program for Rain Enhancement Science (UAEREP) today announced the targeted research areas of the program’s fourth cycle, which will be open...

First anniversary of UAE B2C delivery platform Emirates Delivers, the e-commerce delivery platform developed by Emirates Skycargo has completed…

www.transportjournal.com is protected by Imunify360 We have noticed an unusual activity from your IP...

Saudi bank mergers welcome as long as good for economy: Central Bank governor

DUBAI: Saudi Arabia's central bank governor said on Wednesday that bank mergers are welcome as long as they are good for the economy, after...

Emirates SkyCargo Launches Freighter Flights to Guadalajara, Mexico

Emirates SkyCargo will be commencing twice weekly scheduled cargo flights to Guadalajara from the first week of October 2020. The cargo flights to...

We’d Love To Get Pulled Over By This C8 Corvette Cop Car

Police departments throughout the world often like to have their so-called halo cars. In Italy, they have been privileged enough to acquire a Lamborghini...

Stay in touch

To be updated with all the latest news, offers and special announcements.

%d bloggers like this: