• UFC action returns to Abu Dhabi Sports 4

London, UK – UFCâ and Abu Dhabi Media have today announced a new broadcast partnership to provide access to all live UFC events and non-live programming as part of a multi-year agreement. The first live event will air this Sunday with UFCâ236: HOLLOWAY vs. POIRIER 2 on Abu Dhabi Sports 4.  

Starting immediately, Abu Dhabi Media will have the exclusive multimedia rights to show all UFC content in the MENA region. This will include all live events, pre and post-event programming and all original UFC programming.

Live UFC events will begin by being broadcasted by Abu Dhabi Sports 4. However, Abu Dhabi Media can today also confirm the launch of a localized OTT service and mobile app in the region. This platform will be a digital subscription service which offers customers online access to all live UFC events and a library with hundreds of hours of content that will be available in the Arabic language.

“UFC has a very passionate fan base across the UAE and the whole MENA region,” said the Chair of Abu Dhabi Media, HH Noura Al Kaabi. “We are delighted to bring the UFC back to Abu Dhabi Media and we are excited to share their content with our viewers.”

“The MENA region is extremely important to UFC, and we are thrilled to begin this partnership with Abu Dhabi Media to bring our fans new and localized content,” added David Shaw, UFC Senior Vice President, International and Content. “We are looking forward to working closely with Abu Dhabi Media on localized media initiatives for the region.”

The first event under the new agreement will be UFCâ236: HOLLOWAY vs. POIRIER 2 which will be live early Sunday, April 14 from 2:15 a.m. GST on Abu Dhabi Sports 4. Two championship belts will be on the line this weekend as, in the main event, current featherweight champion Max Holloway steps up and takes on No.3 ranked lightweight Dustin Poirier for the interim lightweight title. The co-main event will feature No.4 ranked middleweight Kelvin Gastelum as he faces one of UFC’s most prominent rising stars, No. 5 ranked Israel Adesanya for the interim middleweight belt.


About UFC®

UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. UFC boasts 278 million fans worldwide and has produced over 460 events in 24 countries since its inception in 1993. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 165 countries and territories to 1.0 billion TV households worldwide in over 40 different languages. UFC FIGHT PASS®, the world’s leading digital subscription service for combat sports, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com  and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.

About Abu Dhabi Media:

Abu Dhabi Media (ADM) is one of the fastest growing, multi-platform media and entertainment organizations in the Middle East. Established in 2007, ADM operates and manages 25 market-leading brands across multiple platforms, including broadcast, publishing and digital. 

Through its diverse platforms, Abu Dhabi Media provides unique and compelling content that is entertaining, informative and engaging; targeting a wide base of audiences regionally and internationally.

Abu Dhabi Media adopts key initiatives that support the evolution of the UAE’s media industry and overall development plans. 

For more information, please visit: www.admedia.ae  

Press Contacts: 


Victoria Coghlan

Communications Director


Abu Dhabi Media

Maya Al Naser


© Press Release 2019


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