Craig Murphy has joined Visualsoft as its Head of Paid Search.
Murphy has held a number of senior roles in the north, including Head of PPC Strategy at Mediacom; Head of Paid Media at Latitude and Head of PPC at Tecmark.
“I want to grow the department to become the UK’s biggest and most successful PPC team. This isn’t simply in terms of revenue for the business, but also by ensuring that our client product offering is of the absolute highest quality,” he stated.
Visualsoft employs 285 staff across its offices in Teesside, Newcastle, Manchester and Dubai.
“Craig will play a key part in our re-evaluation of Visualsoft’s current PPC best practice and strategy. Our strength has always been our ability to adapt to changing market conditions – so, just as quickly as paid search evolves, we will be driving innovation for our clients to build their business. We look forward to benefiting from Craig’s vast experience and knowledge in this area,” added Gavin Lowther, Head of Digital at Visualsoft.