By Samantha Loveday
February 8, 2023
Warner Bros. Discovery Global Consumer Products has teamed with pop culture retailer, Fandom to open a Wizarding World inspired pop-up store in Dubai.
The store will open on 10 February in Mall of the Emirates, with a special opening event including the chance to win prizes, take part in contests, play games and take advantage of numerous photo opportunities.
The 1,500sqft barrier-free store will offer a wide range of official licensed products inspired by the Wizarding World including clothes, toys, souvenirs, sweet treats and notebooks from companies such as LEGO, Spin Master, Mattel and Funko to name just a few.
Visitors of the Mall of the Emirates will be able to celebrate the magical world through a range of Harry Potter inspired photo opportunities and product demonstrations. They can choose their wands from The Noble Collection, try on the Hogwarts robes from Rubies and taste a chocolate frog from Jelly Belly and take a picture with a trolley on Platform nine and three quarters.
In addition – and while supplies last – fans who come to the opening in a Wizarding World costume will receive a special ‘magical’ treat from the Wizarding World by Fandom.