Xiaomi has just announced that all of its devices will now be available across all Sharaf DG branches in the UAE through a recent partnership. This will see Xiaomi’s line of consumer IoT devices, smartphones, and other smart hardware to be available for purchase in one of the UAE’s largest retail stores.
Some of the Xiaomi devices that you can purchase at Sharaf DG include the Mi and Mi Note series devices as well as the Redmi and POCO line. There’s also wearables that include fitness trackers and smartwatches as well as earbuds, home appliances, smart TVs, and even media streaming devices like Mi Box S.
“We are delighted to announce our collaboration with Sharaf DG, which is a leading consumer electronic solutions provider in the Middle East to expand our reach and penetration in the regional markets. Our innovative products are very well-received by the consumers, and we’re happy to be able to offer them much higher access and ease of purchasing locally.” said Arjun Batra, Country Sales Manager, Xiaomi UAE, “This collaboration will amplify our brand awareness and give local consumers better opportunities to explore and interact with our solutions.”
Sharaf DG currently has 33 stores in the UAE, Bahrain, and Oman. Xiaomi cites its current strategy of expanding its retail footprint as part of the decision to partner with Sharaf DG and bring their devices to a wider audience.