adidas took over Dubai’s OOH scene with its new “I’m Possible” user-generated content (UGC) campaign, in line with the brand’s recent launch of the next chapter of its Impossible is Nothing journey.
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The (User Generated Content) campaign, celebrates all women of the United Arab Emirates by giving them the chance to feature on digital billboards across the city, simultaneously showcasing and celebrating their stories of seeing possibilities in sport and beyond.
The digital billboards
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