January is usually the most popular month for holiday bookings and Barrhead Travel predicts this month will be one of the busiest on record as customers take advantage of discounts and deals to book early.
Many European destinations are already in the top 10 for travel trends, with Alicante, Lanzarote and Tenerife among the most booked.
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People are traveling further afield as Barbados, Dubai, Canada and Turkey are also in the most booked section.
For those wondering where people are flying in 2024, here are the 10 most booked destinations so far.
What are the 10 most booked holiday destinations in 2024?
According to Barrhead Travel Southampton, the top 10 most booked holiday destinations in 2024 are:
- Mediterranean cruise from Southampton
Trips from Southampton to Mediterranean destinations are among the top 10 most booked, beating major destinations such as Barcelona.
Jacqueline Dobson, president of Barrhead Travel, said: “This time of year continues to be the most popular time to book a holiday. With cold weather, dark nights, and the holidays behind us, it’s clear that many people want something to look forward to.
“Gradually, there is a tendency for customers to book in advance in order to take advantage of early booking offers and discounts, as well as to be able to stay at the date and destination of their choice.
“Getting the best value for people is a priority, and we’re seeing a shift to all-inclusive breaks, as well as cruises and escorted tours that are very much included in the price.
“We know how important holidays are to people and we’re seeing a growing demand for multi-generational holidays as people go as part of a large family group to make the most of their time together.”