Home » Break Records with IMG’s Summer Adventures 2024: Eid Guests Enjoy Dining and Accommodations in Dubai

Break Records with IMG’s Summer Adventures 2024: Eid Guests Enjoy Dining and Accommodations in Dubai

by Dubaiforum

IMG Worlds, Dubai’s premier theme park, has made history this Eid Al Adha by attracting the largest number of visitors ever recorded. The park saw an impressive 9% increase in footfall compared to previous years during the Eid holidays and the start of the 2024 summer break, firmly establishing itself as a top attraction in the region. This surge in attendance can be credited to the introduction of two new original characters, Freddy & Flory, the beloved Arabian Desert Foxes, who have quickly become favorites among families visiting the park.

Rola Osseiran, the Group Head of Marketing at IMG Group, expressed her excitement about the record-breaking turnout during the summer season. Osseiran stated, “We have promised our visitors that Summer 2024 in Dubai will mark a new and exciting phase for IMG. We had a great start in the number of visitors in the first week of the summer break after schools, which came with a long weekend celebrating Eid Al Adha. This boosted internal and external tourism in Dubai and the UAE as a whole.”

One of the standout features of the summer season at IMG Worlds of Adventures has been the introduction of Freddy and Flory, the charming new characters who lead visitors on the “Call to Adventure Parade.” This immersive experience takes guests through iconic locations within the park such as “The Jungle Boulevard,” the “Edge of the World Temple,” and the mystical “Mayan Pyramid.” Additionally, the characters raise awareness about the endangered Arabian Desert Fox species, adding an educational component to the park.

To enhance the visitor experience, the Adventure Passport has been introduced at IMG Worlds, allowing guests to collect stamps for each adventure they undertake. By completing all the adventures, visitors have the chance to win valuable prizes from IMG, adding an element of excitement and anticipation to their visit.

In an effort to cater to families seeking engaging activities during the extended summer season with limited options, IMG Worlds has implemented a new strategy of providing a unique adventure on every visit. Osseiran emphasized this approach, saying, “Our goal is to offer a new and exciting experience on each visit to IMG Worlds. We understand the challenges families face during the long summer season, and we aim to make it unforgettable by introducing something fresh and fun for all ages.”

The overwhelming response to the new characters and experiences at IMG Worlds during Eid Al Adha highlights the park’s commitment to providing a top-tier entertainment destination for families in Dubai. The success of Freddy and Flory, along with the introduction of the Adventure Passport and the promise of ongoing thrills on every visit, solidifies IMG Worlds’ reputation as a must-visit attraction in the region.

As the summer season at IMG Worlds continues, visitors can look forward to more surprises, adventures, and entertainment options that will take their experience to new heights. With unprecedented attendance during Eid Al Adha and a multitude of exciting offerings on the horizon, IMG Worlds is set to redefine family entertainment in Dubai and establish new standards for theme park experiences in the region. Prepare for an unforgettable summer filled with fun, thrills, and cherished memories at IMG Worlds!

In conclusion, IMG Worlds’ success during Eid Al Adha and the summer season is a testament to its dedication to innovation, entertainment, and providing memorable experiences for visitors of all ages. With the introduction of Freddy and Flory, the Adventure Passport, and a commitment to offering something fresh on every visit, IMG Worlds continues to raise the bar for theme parks in the region. Don’t miss out on the excitement and fun awaiting you at IMG Worlds this summer!

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