Home News Coca-Cola UAE partners with Route Mobile LLC

Coca-Cola UAE partners with Route Mobile LLC

by Dubai Forum
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Route Mobile Limited (“Route Mobile”), a CPaaS (Communications Platform-as-a-Service) provider for enterprises, OTT (“OTT”) players and mobile network operators, announces that Route Mobile LLC, a degraded subsidiary of Route Mobile The company enables The Coca-Cola UAE to connect with their customers, making it easier for them to order their favorite beverages online. Customers can also pay for their orders through Coca-Cola’s payment gateway without leaving the WhatsApp chatbot, allowing for a seamless end-to-end process.

Customers no longer need to use the Coca-Cola UAE mobile app or visit their website to place an order. Route Mobile’s chatbot solution for WhatsApp went live on 22 June 2022 and now Coca-Cola UAE automates the ordering process through the popular messaging platform, giving its users a conversational experience for a better experience. It can be activated by saving +971561777560 (the WhatsApp number for Coca-Cola UAE) and sending a “Hi” message.

“We wanted to make it easier for customers to order drinks and Route Mobile’s WhatsApp chatbot system checked all options. It even allowed us to integrate our own payment system into the experience, so customers didn’t have to rely on or install other apps, making it easier for the UAE A win-win for the Coca-Cola brand and our customers,” said a Coca-Cola UAE spokesperson.

“Route Mobile brings the UAE Coca-Cola brand closer to the customer with the help of the WhatsApp chatbot ordering solution. It brings the product directly to the consumer while maintaining the essence of the interactive conversation as if the user is messaging someone on the other end. Glad To be the enabler of a global brand like Coca-Cola UAE. This will be a testimony to Route Mobile’s foray into other markets in the region.” said Rajdipkumar Gupta, Managing Director and Group Chief Executive Officer of Route Mobile Limited.

In addition to automating order management and improving the customer experience, Route Mobile’s WhatsApp chatbot solution will make the Coca-Cola UAE process more cost-effective and showcase future use cases where the company will be able to provide customer support through the same messaging channel.

“Coca-Cola UAE’s use of WhatsApp for conversational commerce is a great example of how CPaaS allows brands to connect with their audiences in a seamless way for a positive customer experience. Compared to traditional e-commerce methods, this communication channel can bring Greater efficiency and faster ROI,” shared Sharad Thukral, Executive Vice President and Head of Operations, Route Mobile LLC – MEA.

DF

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