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Demand rises for Deliveroo services

by Dubaiforum

Deliveroo experiences a surge in orders in the first quarter of 2024, largely driven by strong growth in international markets. Online purchases from the popular food delivery service increased by 2% to a total of 73.5 million orders during the first three months of the year.

Although orders in the UK and Ireland remained stable at 39.7 million, the company witnessed a significant 4% increase in orders from the rest of the world, reaching 33.7 million. The total value of orders for the quarter also saw a healthy 6% rise to £1.83 billion, with notable growth in countries such as France, Italy, the United Arab Emirates, and Hong Kong.

Deliveroo has projected a further increase in gross transaction value of between 5% to 9% for the entire year. However, the company continues to face challenges in achieving profitability, largely due to substantial investments in technology, staffing, and marketing. Sales growth, which had surged during the pandemic, has slowed as more people have begun dining out again.

Overall, Deliveroo’s performance in the first quarter showcases its resilience and ability to adapt to changing market conditions, particularly in expanding its presence in international markets to drive growth.

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