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There are various forms of creativity and entertainment in Dubai, where the city’s inhabitants have many experiences that reflect different cultures of the world, and in this context “Driven Café”, located on Blue Waters Island, and famous in Dubai, for its interior decoration , designed in a style that mimics the beauty of car design, strengthened his partnership with Porsche Corporation, where he officially introduces a new concept for the brand “Driven Café by Porsche”, which “Porsche Middle East and Africa FZE” recently signed a partnership agreement with the management of Driven Café, to visit the café in Blue Waters Dubai, rich in cultural experiences and entertainment, which at the same time presents Porsche’s aesthetics and stories and provides sufficient information about them to its fans, in addition to enjoying coffee and dining experiences that reflect different cultures.
Rashid Al Fahim, founder of Driven Café, says: “Porsche understands the ideology behind Driven Café, and we recognize that our partnership is the perfect symbiosis of two like-minded brands from day one. Currently,” Porsche X-Art “, which is the harmony of the car show with works of art by artists from the region, such as Dosey Dreams and Ramy Afifi, is on display, and I am excited to see the artistic content and car shows that will take place soon. “
The partnership has been entered into, so there is an exhibition that presents contemporary works of art by new artists, and shows a selection of works of art that engage a contemporary visual language.
A passionate collector of cars, Rashid Al Fahim inherited his passion for cars from his father, who had been collecting them for more than 50 years. Rashid’s vision stemmed from his desire to share his passion for bringing cars together with other people of all ages, women or men, with different interests, which inspired him to establish the company Driven Café. By opening three branches in Dubai and Abu Dhabi, he was able to realize his ambitions.
The continuation of the display of a collection of classic and rare cars in the department of the cafe at Blue Waters in Dubai will ensure the incentive to visit the Driven Café by Porsche, to enjoy the Porsche Museum and cars from collectors of personal vehicles. Following the season’s slogan “Porsche X-Art”, the second edition of the Porsche Icons event is scheduled to be launched later this year.
As for the Porsche Center Dubai, the partnership is a natural collaboration, adopting the concept of “cars and cafes”, which allows Porsche customers and car enthusiasts to enjoy an environment that provides a family-friendly lifestyle.
Commenting on the results of this partnership, Dr. Manfred Brunel, CEO of Porsche Middle East and Africa FZE: “Our relationship with Driven Café has been very successful since the start of November last year before the Porsche Icons events, where Driven Café demonstrated. Some One of the most unique museum cars from Stuttgart in during the first days of the opening of its new location in Dubai.Everyone is welcome in the cafe, especially families and car lovers, and we believe it is the perfect place for these people to meet with a passion for fast cars, coffee and delicious food. ”
In addition, visitors to Driven Café will be able to purchase limited editions of exclusive Porsche merchandise, such as T-shirts, hats, keychains and mugs, branded figurines and other exclusively produced accessories to promote the partnership.