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Dubai Lynx 2022 Winners

by Dubai Forum
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March 2022 saw the Dubai Lynx take place in-person for the first time since 2019. And what better way to celebrate the region’s creative scene than by taking place at the majestic Dubai Opera. 

The night saw 167 winners from the UAE, Saudi Arabia and Egypt, and was co-sponsored by TikTok. Philip Thomas, chairman of LIONS and Dubai Lynx, said, “Congratulations to this year’s Dubai Lynx 2022 winners. We have seen examples of outstanding creativity from our winners and they have set the benchmark for creative excellence in MENA while providing an insight into the region’s current industry landscape. It has been wonderful to celebrate our winners at tonight’s awards ceremony and I’d like to also say a huge thank you to all of our jurors for their hard work.”

Here’s a list of all those that won the top prizes on the night. 

Brand Experience and Activation

Campaign: Double Moon

Brand: UAE Government Media Office

Agency: MullenLowe MENA Dubai

Creative Effectiveness 

Campaign: The New National Anthem Edition

Brand: AnNahar

Agency: Impact BBDO Dubai

Creative Strategy 

Campaign: The Elections Edition

Brand : AnNahar

Agency: Impact BBDO Dubai

Design

Campaign: Liquid Billboard

Brand: adidas

Agency: Havas Middle East Dubai

Digital

Campaign: Feminine Arabic

Brand: Twitter

Agency: VMLY&R Commerce MENA Dubai

Direct

Campaign: Despair No More

Brand: TENA

Agency: Impact BBDO Dubai

Entertainment 

Campaign: It’s Possible

Brand: UAE Government Media Office

Agency: Vice Arabia FZ LLC Dubai

Film

Campaign: Rolling Stone: Rockin’ Mamas

Brand: Rolling Stone Magazine

Agency: Good People Films Cairo / VMLY&R Italy Milan 

Film Craft

Campaign: Beyond the Surface

Brand: adidas

Agency: Havas Middle East

Glass: The Award for Change

Campaign: Despair No More

Brand: TENA

Agency: Impact BBDO Dubai

Grand Prix for Good

Campaign: The Macabre Dictionary of Virginity Testing

Brand: M.A.L.I – Maroc

Agency: TBWA\RAAD Dubai

Healthcare

Campaign: Despair No More

Brand: TENA

Agency: Impact BBDO Dubai

Industry Craft

Campaign: Bedroom

Brand: IKEA

Agency: Leo Burnett Riyadh

Integrated

Campaign: The Elections Edition

Brand : AnNahar

Agency: Impact BBDO Dubai

Media

Campaign: Despair No More

Brand: TENA

Agency: Impact BBDO Dubai

Mobile

Campaign: Offline Hour

Brand: Pizza Hut

Agency: M&C Saatchi Dubai

Outdoor

Campaign: The Elections Edition

Brand : AnNahar

Agency: Impact BBDO Dubai

PR

Campaign: The Elections Edition

Brand : AnNahar

Agency: Impact BBDO Dubai

Print and Publishing

Campaign: The Elections Edition

Brand : AnNahar

Agency: Impact BBDO Dubai

Radio and Audio

Campaign: Fits Anywhere

Brand: IKEA

Agency: Wunderman Thompson Riyadh

Social and Influencer

Campaign: Despair No More

Brand: TENA

Agency: Impact BBDO Dubai

DF

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