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Dubai steps up fair trade, consumer protection measures

by Dubai Forum
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Dubai is setting up a new specialised entity focused on ensuring fair trade and consumer rights protection.

It’s tasked with reducing anti-competitive practices, reviewing and developing consumer protection policies as well as educating consumers on their rights and responsibilities.

The entity will also focus on strengthening corporate self-monitoring and providing a seamless retail experience.

The initiative was announced during a meeting of the Executive Council of Dubai, chaired by Dubai’s Crown Prince, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.

“We seek to build an integrated system that supports equal opportunities and ensures the protection of business and consumer rights. At the same time, we aim to create the optimal environment for fostering the development of human resources and logistical capabilities in an integrated manner,” said Sheikh Hamdan.

The Executive Council also approved a policy aimed at addressing drug abuse and addiction, as well as rehabilitation.

The new policy will review the treatment and rehabilitation system for addiction, monitor recovery rates among individuals, and intensify preventive awareness programmes in partnership with concerned authorities.

The initiative is part of Dubai’s commitment to enhance preventive awareness in partnership with relevant entities and ensure the protection of the community.

Dubai will also implement integrated programmes and policies that support the recovery of affected individuals and empower them to reconnect with society.

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