Manufacturer spearheads the development of an Aluminium Recycling Coalition with beverage can-makers
Emirates Global Aluminium (EGA), recently partnered with social enterprise Nadeera to launch an innovative recycling solution in communities near EGA’s plant in Jebel Ali.
Yalla Return, developed by Nadeera, is an innovative platform to promote effective recycling by consumers. The programme uses technology as a community engagement tool to encourage and incentivise recycling through a mobile application that is linked to technology-enabled waste collection bins. The programme will now be rolled out to some 4,000 households near Jebel Ali site, according to a corporate press release.
Recycling aluminium takes 95 per cent less energy than making new metal, generating a fraction of the greenhouse gas emissions. Last year, EGA announced the start of construction of the UAE’s largest aluminium recycling plant.
EGA spearheaded the development of an Aluminium Recycling Coalition with beverage can-makers, beverage producers and waste management companies to improve the recycling rate of aluminium cans in the UAE. Some 66mn beverage cans are consumed in the UAE each year, and only around a third are currently recycled.
“Nadeera will help us create more awareness on the importance of recycling among our neighbours, and I am pleased that this partnership means we are extending our cooperation with them,” stressed Abdulnasser Bin Kalban, CEO, Emirates Global Aluminium.
Nadeera was a finalist in the first season of EGA Ramp-up, the company’s corporate social responsibility programme to support entrepreneurship as a further contribution to UAE economic growth.