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Emirates and Jafza to attract and incentivise businesses

by Dubai Forum
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Emirates and Jebel Ali Free Zone (Jafza), have signed a MoU to explore joint cooperation and initiatives targeted at attracting more investments into Dubai by supporting new and existing businesses registered or licensed in the free zone.

The MoU was signed by Dina Al Herais, Emirates’ Vice President, Commercial Products, B2B Corporate & Leisure, and Ebtesam Ahmad Alkaabi, Head of Sales, Jafza. Under the MoU, both parties will explore opportunities to offer a number of travel-related incentives for new and existing SMEs and larger businesses, including potential enrolment in the airline’s Business Rewards programme.

“Today, SME’s make up nearly 95 per cent of all companies, employing 42 per cent of the workforce and contributing around 40 per cent to Dubai’s GDP. Our partnership with Emirates focuses on boosting growth with new travel offerings to attract global investors and venture capitalists who can utilise the vast opportunities available here. We are committed to our role as the economic driver for Dubai, building on our 33.4 per cent contribution to the emirate’s GDP.” said Ahmad Al Haddad, Chief Operating Officer, Parks and Zones, DP World UAE.

Emirates has a long track record of supporting small and medium sized businesses, through its procurement of products and services in a range of industries. As a result, these businesses have benefitted from showcasing their products to a global travel audience. The airline has also been supporting Dubai and the wider UAE’s business community and innovation ecosystem, which today includes Intelak and Aviation X-lab, both incubator programmes in the UAE focused on future solutions for travel and aviation.

“Dubai’s vibrant business environment continues to gain momentum in attracting new companies and foreign firms, start-ups and talented entrepreneurs across a wide range of industries. Emirates has been a long-standing supporter of a number of initiatives targeted to support SMEs and innovative start-ups in our home base the UAE, and today’s signing with Jafza reinforces our commitment to help stimulate diverse economic activity in Dubai by providing companies with a range of highly competitive travel incentives so they can scale up their businesses both regionally and globally.” said Adnan Kazim, Chief Commercial Officer for Emirates Airline.


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