ABU DHABI, 5 October 2022 (WAM) — Abu Dhabi Islamic Bank (ADIB) has reported significant growth achieved by Amwari in its first year of operations. The world’s first Islamic digital bank account has garnered a lot of attention with 27% month-on-month growth in 12 months.
A total of over 8,000 accounts have been opened since August 2021, with 74% of customers being Emiratis, 61% male and 39% female. Additionally, 54% of accounts are in the 15-18 age group.
When Amwari was first introduced in August 2021, it aimed to help young people develop financial management skills early in life. During this past year, ADIB has witnessed young people tend to acquire the knowledge and skills to build responsible financial behavior and make informed financial decisions. Amwari empowers you to practice sound money management at a young age while building financial literacy in the process.
Amwali tailors the banking experience to target customer segments with numerous niche features such as receiving money from parents and family members, tracking balances and spending, creating savings goals, paying friends and more To do. Amwari customers will receive a debit card for everyday shopping, online payments and cash withdrawals that can be added to Apple Pay to enjoy exclusive offers on fashion, electronics, gaming, entertainment, online shopping and more. . They grow up to be financially smart and successful adults.
In line with its digital transformation strategy, ADIB is constantly enhancing its digital banking experience for a new generation of customers, and last year introduced an AI chatbot in ‘Amwali’. Automated responses provide users with services such as balance inquiries, fund transfers, and transaction history.
Since its launch, Amwali has gained a lot of attention among young people, adding more customers while maintaining a high retention rate of Amwali users. ADIB recently won the “Outstanding Innovation in Mobile Banking” award from Global Finance for Amwali and its mobile banking app. Digital bank accounts have recorded approximately 800,000 transactions as of August 2022.