Euromonitor International unveiled its Top 100 City Destinations Index 2023, spotlighting the world’s top 10 cities for international arrivals. Accordingly, Türkiye boasts two of the most-visited cities worldwide – Istanbul and Antalya.
Istanbul claims the top spot, welcoming a staggering 20.2 million visitors in 2023, marking a remarkable 26 percent year-on-year growth. Following closely is London in second place with 17 percent growth, followed by Dubai in third place with an 18 percent increase, and Antalya in fourth place with a significant 29 percent growth.
As per the findings, travelers are seeking providers that offer high-speed internet, flexible booking options and comfortable work environments to accommodate remote working. Building a strong digital transformation with the help of disruptive technology, improving sustainability, transportation networks and social impact are some of the key goals cities are embracing today to increase competitiveness, improve their tourism offer and deliver a seamless customer journey.
Euromonitor International’s Top 100 City Destinations Index 2023 evaluates 100 city destinations across six key pillars, analyzing 55 metrics to generate an overall city attractiveness score. The index assesses economic and business performance, tourism performance, tourism infrastructure, tourism policy and attractiveness, health and safety, and sustainability, providing comprehensive insights into city destinations.