Home News Kia releases ‘move.ment’, the first instrument designed to inspire you

Kia releases ‘move.ment’, the first instrument designed to inspire you

by Dubai Forum
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(Dubai,
UAE) February 24, 2022

Kia Corporation has released ‘move.ment’, an innovative digital instrument that
harnesses the sounds of nature in movement to spark inspiration.

Movement and nature are at the core of
Kia’s creativity, and the company believes music to be one of the most inspiring
forms of art. With ‘move.ment’, Kia aims to elevate creative inspiration and
make the journey of discovery more tangible for creators, innovators, and
customers around the world.

Kia
teamed up with globally renowned synth builder Arthur Joly to technologize
eight natural sounds, from the Cheonggyecheon stream flowing in downtown Seoul,
Korea, to angry winds in the Sahara Desert and rainfall nourishing the Amazon
Forest.

Scientific studies have shown that ‘pink
noise’, often found in sounds from nature, are effective at bringing the
listener to a creative state of flow. So every sonic element of ‘move.ment’ closely
follows neuroscientific parameters that were signposted by neuroscientist
Katherine Templar Lewis to ensure ‘pink noise’ was realized.

The
sounds can be used to compose melodies through mixing and added effects, and
the touchpad keyboard allows users to create patterns, save loops, play back,
or modulate sounds.

Kia has already made use of
‘move.ment’ to create important feature sounds for the award-winning
all-electric Kia EV6, and to develop the treatment for the company’s new sound
logo. The company plans to make broader use of ‘move.ment’ to showcase more
melodies for its upcoming brand campaigns and vehicles in the future.

With the goal of releasing a full
album within the year, Kia has produced an initial four-track playlist using
‘move.ment’. The tracks featuring up-and-coming artists are available on
SoundCloud, and the platform will also provide exclusive access to
documentaries and podcasts that tell the story behind Kia’s sonic journey. Kia
and SoundCloud will strengthen their partnership in the months to come.

Please
visit worldwide.kia.com to download ‘move.ment’ and learn more about the
instrument and the stories behind its creation.

DF

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