Home News Leaders Sport Business Summit Abu Dhabi set to welcome over 400 senior industry executives to Middle East

Leaders Sport Business Summit Abu Dhabi set to welcome over 400 senior industry executives to Middle East

by Dubai Forum
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ABU DHABI, 10th March, 2022 (WAM) — The global sport business industry will descend on the Middle East for the Leaders Sport Business Summit Abu Dhabi taking place at the state-of-the-art Yas Marina Circuit on March 16th – 17th, 2022.

Industry leaders will gather for two days of exclusive insight led content from leading global sports organisations and local entities at the summit organised in partnership with Abu Dhabi Sports Council.

Over 400 senior figures within the sport business eco-system will explore the new dynamics of global sport across four core topics areas: Leadership, Technology, Creativity and Experience. International attendees will join those from the GCC providing the opportunity to connect, build new relationships and foster those already in place.

Already confirmed to attend the Leaders Sport Business Summit Abu Dhabi are representatives from the likes of NBA, Manchester United Football Club, Abu Dhabi Cricket, DP World Tour,Formula E, adidas, Special Olympics UAE, The Football Association, YouGov and many more, shown in the attendee snapshot.

Those in attendance will gain insight on the new dynamics of global sport from those at the heart of decision making. Some agenda highlights include hearing from Twitter’s Director of Global Content Partnerships, MEA and Turkey, Kinda Ibrahim, discussing the strategies for building athlete media channels in the session ‘Unleashing The Potential of Female Athletes’.

NBA’s Managing Director, Europe and Middle East, Ralph Rivera, will also take to the stage discuss the story behind the NBA and the DCT’s groundbreaking partnership. Furthermore, Robbie Fowler, former England and Liverpool FC player, Laura Georges, French Football Federation’s Secretary General and James Johnson, Football Australia’s Chief Executive Officer will all explore football’s development around the world.

Commenting on the first-class international speaker line-up, Aref Al Awani, General Secretary of Abu Dhabi Sports Council, said, “The world-class talent coming to speak at the Leaders Business Summit Abu Dhabi is incredibly exciting. Abu Dhabi has seen a number of ground-breaking new partnerships in global sport, and those joining us will have the opportunity to hear insights from those at the heart of these. With the UAE being home to more international tournaments, there is no better place than Abu Dhabi to connect global sport industry executives who are responsible for delivering the world’s biggest sporting events.”

Leaders’ Managing Director, Laura McQueen, commented, “We are delighted to be welcoming so many influential figures to the Leaders Business Summit Abu Dhabi very soon. We’re once again looking forward to bringing together a local and international audience to hear from those at the heart of decision making, gaining insight into how they perceive the new dynamics of global sport.”

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