Home News Mercedes-Benz Takes a Journey for the Soul in Ramadan Docuseries

Mercedes-Benz Takes a Journey for the Soul in Ramadan Docuseries

by Dubai Forum
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‘The Road to Mecca’ from Leo Burnett, Publicis Emil and Stoked follows Captain Nabil Al Rostamani on the road to Mecca

Mercedes-Benz Takes a Journey for the Soul in Ramadan Docuseries

Centuries ago, the pilgrimage to Mecca was done on the backs of camels across long and treacherous terrain. Today, it takes just a few hours in the air – quicker and more accessible than ever before, but the rich heritage and the priceless traditions of the long and immersive journey getting there on the ground have been lost with time… until now.

This Ramadan, Mercedes presents ’The Road to Mecca’ – a four-part docuseries and journey for the soul, brought to you by Mercedes-Benz and produced by Leo Burnett, Publicis Emil, and Stoked. Join Captain Nabil Al Rostamani – an Emirati family man and proud commercial aviation pilot – as he embarks on a cathartic journey of self-discovery. Follow him as he leaves behind his pilot wings and hectic life to retrace the historic pilgrimage routes, on the ground and in a G-Class, exploring time, tradition, and the priceless values that have endured for generations.

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Director: Areej Mahoumd

DOP: Pol Orpinell

Production House: Stoked

Executive Producer: Rita El Hachem & Charbel Aouad

Producer: Elham Abi Rached

Post Producer: Nathalie El Boustany

Editor: Maria Malek

Sound & Music: Fadi Tabbal & Sary Moussa

Vocals: Julia Sabra

Colorist: Belal Hibri

Creative Director: Tariq Ayass

Head of A/V Production: Shereen Mostafa

Raja Sowan: Market Acceleration Lead

Tony Kayouka: Market Acceleration Lead

Integrated Account Director: Tiya Fazelbhoy

Integrated Account Manager: Fabienne Naggear

Arabic Editor: Abdullghfar AlKhalaf

Associate Creative Director: Anton Marais

Head of Marketing & Communications: Alexander Elsas

Marketing Manager: Yahia Zakaria

Marketing Senior Executive: Sarah Musa

Marketing Senior Executive: Haya Abu Alhaj

Genres: Documentary, People, Dialogue

Categories: Automotive, Cars

Publicis Dubai, Wed, 06 Apr 2022 08:12:09 GMT DF

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