Home News Museum of the Future signs partnerships with national, global brands

Museum of the Future signs partnerships with national, global brands

by Dubai Forum
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DUBAI, 22nd March, 2022 (WAM) — The Museum of the Future has signed strategic partnerships with numerous global brands and national institutions as part of its objective to be a key laboratory for entities from all around the world, to generate futuristic and innovative technological solutions that address humanity’s greatest challenges.

The partnerships support the museum’s role in enhancing Dubai and the world’s readiness for the future. Together, they’ll address the most important developments during the upcoming decades, and invent novel solutions and support the museum’s role in being an incubator for global foresight as well as being a comprehensive laboratory for technologies, ideas, and cities of the future.

The Museum of the Future, an initiative of the Dubai Future Foundation (DFF), signed the partnerships with Dubai’s Roads and Transport Authority (RTA), the Dubai Electricity and Water Authority (DEWA), Dubai Municipality, Dubai Holding, Emirates Airline, Audi, SAP, PepsiCo, and Visa.

Mohammad Al Gergawi, Minister of Cabinet Affairs and Chairman of the Museum of the Future, alongside Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Teleworking Applications, signed the partnerships with senior officials including Mattar Mohammed Al Tayer, RTA’s Director-General and Chairman of the Board of Executive Directors; Saeed Mohammed Al Tayer, DEWA’s Managing Director and CEO; Daoud Al Hajri, Director-General at the Dubai Municipality; Adel Al Redha, Emirates Chief Operating Officer; Amit Kaushal, Dubai Holding Group Chief Executive Officer; Carsten Bender, Managing Director at Audi Middle East; Sergio Maccotta, General Manager at SAP Middle East; Ahmed Dafrawy, Senior Commercial Director PepsiCo Middle East; Dr. Saeeda Jaffar, Group Country Manager, and Senior Vice President at Visa GCC.

Mohammad Al Gergawi noted that the vision behind launching the Museum of the Future was to emphasise the pioneering role of the UAE in building humanity’s future. The museum, created to stand as a scientific and knowledge-based edifice, aims to play a significant role as a platform for displaying and testing the innovations of world leading technology companies.

“The number one priority here is to ensure that the museum ceaselessly impacts human development to enhance the betterment of individuals and societies as a whole. The partnerships signed today, will enable the study and testing of the latest findings in science and human knowledge, thus, alleviating the process of finding sustainable solutions that support human development in all aspects of life,” he added.

These partners will enrich the museum’s work and will tackle many sectors such as health, education, smart cities, energy, and transportation, to generate and test ideas, especially in developmental areas related to the challenges facing societies.

The partnership with RTA, in cooperation with Audi, will contribute to the study of mobility innovations in the cities and communities of the future. It will offer a range of creative ideas and solutions from around the world to develop smart mobility options in the near future.

As for the partnership with DEWA, it aims to test a set of models, innovations, and applications of advanced technology capable of producing renewable and clean energy, meeting the future needs of the Fourth Industrial Revolution, building sustainable low-carbon urban societies, and promoting sustainable development.

The partnership between the Museum of the Future and Dubai Municipality contributes to identifying advanced technology applications capable of replacing traditional practices in urban planning, building infrastructure, developing urban areas, and designing cities with future solutions that use advanced materials and sustainable building mechanisms.

The partnership with SAP will highlight the leading technological innovations and expertise at SAP, which address environmental, economic, and social challenges for future generations. These technological advancements seek to design a better future with zero emissions, zero waste, and zero inequality, to help the world do better and improve people’s lives.

The partnership with Pepsi Co. will showcase innovative solutions in sustainable food systems which should inspire future change-makers and drive far-reaching impact, while the partnership with Visa will present solutions to help advance communities all together by enabling individuals, businesses, and economies to thrive.

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