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New WEF travel and tourism study shows need to prepare for future headwinds, as sector shows signs of recovery

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DAVOS, 24th May, 2022 (WAM) — The World Economic Forum released today its latest travel and tourism study, revealing that the sector is showing signs of recovery in many parts of the world after being hard-hit by the COVID-19 pandemic. Japan, the United States, Spain, France and Germany are at the top of the list.

The Travel & Tourism Development Index 2021: Rebuilding for a Sustainable and Resilient Future, ranks 117 economies on a range of factors that are crucial to the development, sustainability and resiliency of their travel and tourism industry, which in turn contributes to economic and social development.

“COVID shutdowns have re-emphasized the important contribution travel and tourism industry makes to many economies around the world,” said Lauren Uppink, Head of Aviation, Travel and Tourism at the World Economic Forum. “As the world emerges from the pandemic, economies must invest in building a strong and resilient environment to deliver the travel and tourism experience and services for many decades to come.”

While overall international tourism and business travel is still below pre-pandemic levels, the sector recovery has been bolstered by greater vaccination rates, return to more open travel, and growing demand for domestic and nature-based tourism. Many businesses and destinations have adapted to these shifting demand dynamics. According the UNWTO, the difference in international tourist arrivals between just January 2021 and January 2022 is greater than arrivals growth in all of 2021.

As the sector slowly recovers from the global health crisis – especially as vaccines become more available and health restrictions lifted – it will be important for the travel and tourism sector to take steps that embed long-term inclusivity, sustainability and resilience as it continues to face evolving challenges and risks.

Despite positive trends, the travel and tourism sector is still facing many hurdles with its recovery. This includes uneven vaccine distribution, capacity constraints, labour shortages, supply chain disruptions and more.

“Government, business and civil society leaders can address barriers to recovery by looking at the different factors that can support the long-term development and resiliency of their respective travel and tourism economies,” added Uppink. “This will require decision-makers to restore consumer confidence and international openness by prioritizing such things as enhanced health and security measures, encouraging inclusive labour practices, improving environmental sustainability and investing in digital technology.”

In this year’s index, Japan takes the top spot followed by the United States, Spain, France and Germany rounding out the top five.

Other than the US, the top-10 scoring economies are high-income economies in Europe or Asia-Pacific. After top-ranking Japan, regional economies Australia and Singapore come in seventh and ninth, respectively. Italy joined the top 10 (up from 12th in 2019) in 2021, while Canada slid from 10th to 13th.

Viet Nam experienced the greatest improvement in score (from 60th to 52nd) on the overall index, while Indonesia (44th to 32nd) and Saudi Arabia (43rd to 33rd) had the greatest improvement in rank.

While Europe, Eurasia and Asia-Pacific dominate the 2021 rankings, Europe is the only region to have decreased its average score since 2019, slightly eroding its considerable lead. Sub-Saharan Africa had the greatest improvement in performance, but far more needs to be done for economies in the region to catch up with the global average.

In other regions, Dominican Republic saw the greatest improvement in North and Central America (72nd – 69th) while Uruguay saw the biggest jump in South America (61st to 55th).

The Travel and Tourism Development Index 2021 is a direct evolution of the Travel & Tourism Competitiveness Index, which has been published biennially for the past 15 years. The change reflects the new index’s enhanced focus on the sector’s overall role in economic and social development and the greater need for stakeholder collaboration and development strategies. Based on an altered framework, methodology and other differences, the 2021 index should not be compared to the one published in 2019. To help address this, the 2019 results were recalculated using the new framework, methodology and indicators; all comparisons in score and rankings throughout the new report are between the 2019 results and the 2021 results of the Travel and Tourism Development Index.

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